The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile. The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere. Agency: AlmapBBDO Sao Paulo.

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Pergo's new floors are twice as durable as ordinary laminate flooring, as proven by a super-boring industrial test. But can it withstand interesting tests?To find out, Pergo held a contest to win a new Pergo floor with just one small catch. The winner had to agree to let Fitzgerald Co Atlanta film a product demonstration on the new floor. We didn’t tell the woman who won we'd be staging a full-scale BattleBot war on her brand new floor The video drives people to Pergo's Facebook page, where they can Like it to enter a new contest for a Pergo floor. (This time no fighting robots.)

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Down on the farm with Hovis and Dare, London

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Agency, Fold 7 London introduce the the Fans Academy for Carlsberg

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As part of its campaign to promote Hell Pizza, Barnes, Catmur & Friends Auckland produced this TVC, focusing on the range of delicious sides available. If in doubt, tazer a bloke in a jumper.

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1 out of 4 persons forget about Mother’s Day. That’s why we helped park visitors remember this day by confronting them with living bunches of flowers in the park, with the message that those bunches should not be their last option.

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BMF has created a 3D advertisement for Expedia, the world's largest online travel company, showcasing the glitz and glamour of Las Vegas.

The Las Vegas campaign is also complimented by a second TVC showcasing the South Pacific.

The TVC's and online films will be supported by print, outdoor and online advertising which launches across Australia and New Zealand this week.

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Until now the quiet achiever in the luxury car market, Lexus has abandoned its function over form approach and emerged with a stylish new range of vehicles, and a bold new advertising campaign determined to take on the Germans. The aspirational new brand campaign from Saatchi & Saatchi Sydney, injects bold new feelings of passion and desire into Lexus' image.

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One day. 47 tasks. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views. Nyt is weekly supplement of Helsingin Sanomat Agency:358 Helsinki

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A satire that celebrates life in Kerala from JWT,India

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Part of Cedar Fair's 2012 "Thrills Connect" campaign via Cramer-Krasselt/Chicago.

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To launch the New Tiguan with the Kessy System that starts the car engine with the touch of a button, Almap BBDO Sao Paulo created an online ad which users were invited to start the car using only a touch on their webcams.

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Distinctly Deutschland specialises solely in German luxury travel, with a unique proposition that offers authentic German tailor made itineraries for every individual traveller whether solo, business, or family luxury vacations. To reflect the brand's identity, Holst Digital, London blended quality, design, imagery, and tone to create a powerful interactive digital property.

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Radio spots for Women's Aid from Grey London

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It's not often we hear a self confessed pedophile on a radio spot . Agency JWT Mumbai

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Leo Burnett Chicago's new "Redundancy Incorporated, Inc." spot for Fifth Third Bank introduces consumers to the bank's DUO Card, which offers the financial flexibility of both credit and debit in one card. The spot humorously highlights the unnecessary redundancy of carrying two cards, and is part of Fifth Third's "The curious bank" campaign, which introduces the notion that challenging conventional wisdom leads to better banking ideas.

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Chuck Norris Indonesian look a like features in this spot from Colmanhandoko,Jakarta

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After a second year of the successful campaign for BBC, RKCR/Y&R has created a spot for the BBC Radio 2 2Day campaign directing listeners online to catch up with Radio 2's live coverage of the event.

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In India, millions of young girls fall victim to infanticide every year. To dramatize the problem Strawberry Frog Amsterdam created The Girl Epidemic, a campaign that leads with a movie trailer-style film that depicts girls as an infectious disease in the process of being eradicated.A website holds this eerie trailer-like video, as well as presents the solution and encourages viewers to donate. All donations go towards the cure, a girl's education, the most effective way to stop the cycle of female infanticide.

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Battle For Everything is a tower defense game packed with unique twists and alien battles by sea, land and air to save planet Earth. It was created by B-Reel for Coke Zero as part of its sponsorship of Battleship, which hits theaters May 18.

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Publicis Munich invited people to experience the shock absorbing effect of the EVOC protective Backpack.

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Who said a bathroom should be just a Loo? At the design furniture expo in Milan, the Swedish retailer and agency 1861United transformed what looked like your everyday port-a-potty into something very special.

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New VW ads from DDB London

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Y&R Paris created these print ads for Opel's lights feature

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HKAAC believes that every animal should have a home where they can be cared for and be loved and nurtured. They hope to highlight the joyous experiences with pets and to build empathy with people so that more animals will be adopted. Leo Burnett Hong Kong borrowed from cultural contexts of iconic animals in comics that we have all known since we were young. We then created three visuals using real dogs and cats to resemble these icons in their classic scenes. We hope to motivate people and instill empathy in them so that they too will want to adopt a pet and create their own unique story with them.

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From baby to adult to Volkswagen in this DDB London spot

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AXA France via Publicis Conseil, Paris launches its 'AXA Votre Service' company plan in order to fulfil its ambition to become number 1 service provider.
A TV campaign will be broadcast. Two adverts will demonstrate to the general public that now with quialemeilleurservice.com, you no longer have to wait until it's too late to find out which services your insurance provider offers.

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Paris, 10th of May 2012 - DDB Paris launches its first film for Playboy Fragrances. A mix of surreal comedy and seduction directed by the Perlorian Brothers. Last October, DDB Paris won the competitive pitch for Playboy Fragrances' international communication.

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FedEx through BBDO New York has launched the Enchanted Forest Facebook App, an extension of the FedEx Enchanted Forest television commercial which launched late last year. Through this app, fans can plant a virtual tree in an online forest and have the option of uploading their face to a tree. And for the first 100,000 visitors who plant trees in the Enchanted Forest, FedEx will help the Arbor Day Foundation plant 100,000 real trees to aid reforestation efforts in areas affected by wildfires and droughts. It’s a charitable effort that reinforces the message behind the FedEx “Solutions that Matter” campaign.

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Uniqlo is opening the 4th store in Thailand and wanted audience to invite their friends to join the grand opening day by getting together on the Uniqlo virtual bus. Created by Dentsu, Bangkok

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JAL (Japan Airlines) Social Block Art is launched through Tokyu Agency, Tokyo in celebration of JAL's new route in service, Tokyo-Boston. It is a social game to build airplanes and towns with users around the world by pieces of blocks.

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The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had. Colenso BBDO needed to find a new way to connect. By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same screen. Utilising the technology, Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.

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The New York Lottery finds a novel way to remind everyone that with nearly a million winners a day, there's a little bit of luck for everyone. A new spot via DDB New York.

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In part 1 of the Boosted Inspiration Series, we meet the inventor of the next big thing: "Moreing". In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes. This is the first of a series of films created by Droga5 Australia around the idea of Boosted inspiration.

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Tribu DDB Panama created a car showcase on the hottest network in 2012, Pinterest. Inviting people to pin on our boards and creating a puzzle contest to drive traffic to our fb fan page and website.

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Playboy magazine needed more presence on Twitter.
To do so, Grey Buenos Aires took advantage of the October publishing to re-launch our user and look for new followers.We brought in Maria Paz Delgado, one of the Sabado Bus Tv Show secretaries to be the Playboy cover.
We took advantage that in most tv transmissions her show is trending topic and we created Playboy Tweetgrid.The first Playboy photo album developed 100% on Twitter.


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Everyone plays poker at this site developed by Y&R Bogota

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22squared's new brand building campaign for Publix includes a Mother's Day spot that showcases tender moments between a mother and daughter as they prepare a meal together, and prepare for the arrival of a new baby. The spot, which breaks today, celebrates mom and highlights the special relationship between mother and child.

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Search engine Bing launches with its first Australian marketing campaign, "Bing is for doing". The centre piece of the campaign is a series of mini documentaries and TVC's which tell stories of inspirational young Australians who get things done. Developed by BMF, two Gen Y researchers worked in-house at BMF, finding stories to appeal to the core audience.

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Gulf News, the UAE's leading English daily newspaper, wanted to reach even more readers and convert them into subscribers.Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%. Since fresh news goes well with fresh coffee, Y&R Dubai adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News' Cup Sleeve.

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