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This week's best

Updated wednesdays

Guest Judge: Liam Wielopolski, CCO, DDB, South Africa

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Oct 16, 2017
upload/Liam (2).jpg
This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. read more
TV
Uniqlo: Dan-Pan
Uniqlo: Dan-Pan
Mori Inc.

Uniqlo: Dan-Pan iPhone App Get the Bestads app
AMBIENT
Burger King: #nevertrustaclown
Burger King: #nevertrustaclown
Grabarz & Partner, Hamburg

Burger King: #nevertrustaclown
INTERACTIVE
KLM Royal Dutch Airlines: Flight Upgrader
KLM Royal Dutch Airlines: Flight Upgrader
DDB & Tribal Worldwide, Amsterdam

KLM Royal Dutch Airlines: Flight Upgrader
RADIO
Panado Paediatric: Dose of Thrones
Panado Paediatric: Dose of Thrones
Joe Public Johannesburg

Panado Paediatric: Dose of Thrones
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


Carlton Draught: The 46ers

  TV   AUSTRALIA   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F502aa.png&width=200In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made. But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Agency: Clemenger BBDO, Melbourne

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Voluntarias de Cáncer de Mama Bolivia: The Safest Radiotherapy

  INTEGRATED   BOLIVIA   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/44a20.png&width=200The radiotherapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio. That's why Agency, Athos, did the "first radiotherapy without collateral effects", a therapy made from the radios of Bolivia providing a direct and effective breast self-test for the simple fact of dancing the song you hear.

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Neko Jusu: Because Neko Jusu

  WEB FILM   NETHERLANDS   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fd155_0002.png&width=200Hi, This is one of those commercials you agree to make without no budget at all.
Just to show that advertising can kick ass. For Dutch lemonade brand Neko Jusu, KRFL, Amsterdam, made a japanese advetising inspired film that is so bizarre yet totally logical that we wonder why nobody else did it before. Because yes, cats rule the world. And because you may now realize that we all live in a cat-matrix. It may even explain why youtube became big by showing all those cut cat videos.



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Eir: No More Black Spots

  PRINT   IRELAND   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90050_No+More+Black+Spots_1.jpg&width=200Irish telecommunication company, eir, replaced all the black dots with colored dots in the whole Daily Mail Magazine on October 6th, to highlight that they had no more black spots in their wifi coverage. Ad agency Rothco came up with the concept that saw every colon, every full stop, and every dot above the letter i replaced with a coloured dot through out all editorial content in the publication.

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JBL: Wherever You Go. Your Favorite Songs Go With You.

  PRINT   BRASIL   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90038_jbl_01.jpg&width=200Giacometti has created these ads for Discovery Eletro Musical

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Hinge: Let's Be Real

  OUTDOOR   USA   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90042_Hinge_1.jpg&width=200Hinge is a dating app that differs from Tinder in that it offers real connections and matches you with people who are friends of your friends in social media. Barton F. Graf New York has introduced the tagline 'Let’s be real' and in this new long copy out of home campaign tells stories inspired by users.

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Animal Matters: Turn On The Woofer

  INTERACTIVE   INDIA   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc1b3d_0004.png&width=200There are social cause campaigns flooded on Social Media every year. But still, nothing changes! Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. Agency, Tonic, launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.

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Bouygues Telecom: The Real Tour de France

  INTERACTIVE   FRANCE   Oct 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fb8ef_0000.png&width=200Have you always wondered what the French people really are like? Now, for the first time, thanks to an interactive map, created by BETC for its client Bouygues Telecom, it's finally time to find out the truth about these snail-devouring,mythic creatures; or at least what stories they like to tell through their smart phones. Bouygues has the largest 4G network in France and prides themselves on being present in every corner of the land of wine and cheese.

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Skoda Kodiaq: Two Roads

  TV   INDIA   Oct 16, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ddb1d_0003.png&width=200In a world where power is being abused and it keeps rearing its ugly head every day, Skoda Kodiaq reminds us, Power and Beautiful can go together. It reminds us that when you have power in your hands you always have two roads in front of you. One that misuses that power and other that can make it beautiful.

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Cost Plus World Market: "Bark"

  WEB FILM   USA   Oct 15, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc3f92_0001.png&width=200Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. 'Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them' said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.

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Iarnród Éireann: You Won't Get Off

  TV   IRELAND   Oct 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/58d20_0000.png&width=200Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnrod Eireann. The campaign encourages the public to use its intercity service by showing them that they'll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning home from being away on business.

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Range Rover: Fireflies

  TV   UK   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa3e5b_0004.png&width=200Attraction is only natural. Inspired by the story from the inaugural Fireflies Cycle Tour, this film celebrates the natural attraction of the New Range Rover Plug-In Hybrid. The spot came from creative agency Spark44 and was produced by 2AM films. It features a twinkling of fireflies fluttering around a night time forest scene. Bringing the whimsical film to life involved long nights in the Slovenian alps with director Steve Cope and and the magical assistance of Jam Films for post-production.

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The San Miguel Rich List: The Treehouse Masters

  WEB FILM   UK   Oct 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/edb34_0004.png&width=200In 2016, The San Miguel Rich List campaign helped the brand reach a major milestone - joining an elite club of brewers to sell over 1 million hectolitres. Now in its second year, the San Miguel Rich List will be launched via Pablo, London, in The Evening Standard on 12th October, once again bringing together a collection of the world's most inspiring men and women, as they continue their search for a new kind of rich. One measured not in money, but experiences. In the spirit of the campaign, three members of the list were selected through a nationwide application process, judged by an expert panel including explorer, Levison Wood. To support the release, a 60 second documentary style advert will be aired in cinemas, introducing one of the members of this year's list - The Treehouse Masters. As creators of hundreds of extraordinary treehouses deep in the Japanese forests, Takashi Kobayashi and his team believe that it's a connection to nature that leads to life's richest experiences.

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Gillette: The Best a Super Hero Can Get

  TV   USA   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F729ee_0000.png&width=200Grey New York has created this tongue in cheek spot for Gillette featuring members of the Justice League and their unique grooming and shaving needs. For example, how does Flash avoid razor burn at Mach 25? Can Aquaman shave without irritation in saltwater? See how the Gillette Advanced Grooming Lab test the best razors for the Justice League.

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Tile: Lost Panda

  TV   USA   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6b1b_0000.png&width=200Tile can help you find just about anything. And it's so simple, even a kid can explain it. Check out how Tile can ring your things, determine the last place something was seen, tap into the community to help retrieve lost items, and find your phone when you've misplaced it. Agency: Deutsch LA.

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Balcony 412: Drinks and Music

  PRINT   BRASIL   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90016_ads_Press_Balcony.jpg&width=200Prints created by Calia Comunicacao, to sell more drinks at Balcony 412.

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Newsworks: Time To Get Real

  PRINT   UK   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90011_time+to+get+real1.png&width=200Gravity Road, UK has illustrated this 'Time To Get Real' print campaign for Newsworks.

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Hey Jupiter Authentic French Cuisine: We're expanding

  PRINT   AUSTRALIA   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_89993_HEY1782+Expanding.jpg&width=200Ad by Welbourn O'Brien Adelaide to promote the expansion of Adelaide's favourite French cuisine.

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Bio Suisse: Remote Massages

  AMBIENT   SWITZERLAND   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9434_0000.png&width=200Make the cow happy and in turn, the cow will make you happy. Visitors to a Zurich shopping centre had the opportunity to massage dairy cows on an organic farm 50 km away at the touch of a button and in real time, using a cattle brush. Anyone pressing the button received some organic milk. Agency: thijnk, Zurich

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Heineken: Blade

  TV   ITALY   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fac55e_0000.png&width=200Publicis Italy and Heineken have launched 'Blade' a revolutionary professional beer draught system. Blade's small footprint and innovative compression system that doesn't require CO2 or other gasses allows you to serve premium draught beer from any countertop.

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Sony: Feel the Sony Beyond

  TV   JAPAN   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18671_0003.png&width=200To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through chintzy glory of the early 80's - in both home and fashion design - to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony's tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time. The ad was shot in Spain and directed by Edu Vieitez in custom built sets that would allow the commercial to sweep smoothly from decade to decade. The time-hopping commercial begins by taking viewers back in time to a living room set in the 1980's as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. The journey ends in the present day with the latest Bravia showing the trailer for Blade Runner 2049.

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Natwest: Father & Son

  TV   UK   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0919c_0000.png&width=200NatWest believe that in banking, and in life, the most rewarding relationships work both ways. To bring this thought to life we focused on the recipricol nature of a father and son relationship. In the 1970s and today. Agency: M&C Saatchi London.

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Uniqlo: Dan Pan

  TV   JAPAN   Oct 13, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F05eb7_0003.png&width=200Uniqlo are dancing in the street in this new spot from Mori Inc Tokyo. The spot features dancers but the only vision is is of their legs dressed in the brand's Dan-Pan bottoms. The spot was directed by Greg Brunkalla through Stink Studios London.

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La Cimade: Jump

  TV   FRANCE   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/827e2_0000.png&width=200The human rights organisation La Cimade has launched 'Living Is Winning' to remind people that there are refugees that are involved in athletic feats with more than Olympic medals at stake. The campaign, featuring the #LivingIsWinning hashtag, was created and directed by creative team Valentin Guiod from Josiane Paris' and adam&eveDDB London's Min-Hyung Choi.

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Jeep Renegade: Release Your Renegade

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/791ec_0000.png&width=200Halsey’s booming career all started in the trunk of her first car, a Jeep Grand Cherokee. Halsey shares the memories of her Jeep Grand Cherokee and what it means to her in this Jeep spot via DDB Chicago.

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Sonos One: From Heartbreak to Healing

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F95983_0000.png&width=200Anomaly, New York is introducing the new Sonos One. The smart speaker for music lovers which allows you to play and control your music with your voice.

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CoverGirl: Made in the Mirror

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe5ad1_0004.png&width=200CoverGirl brings you #IAmWhatIMakeUp, celebrating women's power to be 'Made in the Mirror.' The new CoverGirl celebrates every woman's power to create who she is and who she wants to be. Agency: Droga5, New York.

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Project Everyone: #FreedomforGirls

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c797_0003.png&width=200Every day girls around the world are fighting for their freedom. This International Day of the Girl join them and raise your voice. Directed by MJ Delaney, featuring Beyonce song 'Freedom,' the spot calls for action on some of the biggest challenges girls face like access to education, child marriage and the threat of violence'

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Shadow of War: Not Today

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c9b13_0002.png&width=200The Martin Agency's spot for the hotly anticipated sequel to Middle-earth: Shadow of Mordor, highlights the game's 'nemesis system' and sees the collision of the high-stakes, modern fantasy world with the rather accident prone life of gamer, Brian. The spot amusingly portrays the softer side of a brutish, orc forever compelled to repay a debt to his unlikely ally to bring to life the thought 'Nothing Will Be Forgotten'.



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Hammerson: See it. Snap it. Own it

  WEB FILM   UK   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/937d4_0000.png&width=200Today, creative agency isobel launch their new 'See it. Snap it. Own it' campaign to promote Hammerson's Style Seeker, a new addition to its PLUS app that enables shoppers to more easily find and buy clothes they've seen on screen, in magazines or on those around them. To reflect the effortless style that Style Seeker offers modern-day fashionistas, isobel has created a simple, yet chic, film for Hammerson that uses the fluidity and grace of dance to illustrate how simple it is to find (and buy) a look you like. The film was directed by Holly Blakey, who has previously directed music videos for the likes of Florence and the Machine and Coldplay, and has been nominated this year for Best New Director at the UK MVAs 2017 and featured in the Saatchi & Saatchi New Director Showcase at Cannes 2017.



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Reborn To Be Alive: Looking for a Heartbeat

  WEB FILM   BELGIUM   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/edc82.png&width=200In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late. Agency: Duval Guilaume

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Takealot: Sibusiso

  TV   SOUTH AFRICA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8eada_0000.png&width=200A lot of South Africans still haven't tried online shopping, it's just not something they do. Our new ad via M&C Saatchi Abel, Cape Town, presents Takealot.com as a convenient way to get almost anything you can imagine delivered directly to you. Every family has a gofer, a fetcher, a designated family minion who's job it is to always run to the shops. In South Africa, this is the child's job.

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Dove: Real Beauty Productions

  TV   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe117e_0003.png&width=200This year, Dove launched "Real Beauty Productions," a first-of-its kind collaborative film studio that shifts the power of storytelling from Hollywood into the hands of real women and girls. Through a series of films created with a 100% female crew, Dove shared the personal stories of real women who are taking matters into their own hands to expand the definition of beauty and inspiring others along the way. Here’s to the women who inspired us all year long, and to the women behind the scenes who brought their #RealBeauty stories to life. Agency: Edelman, New York.

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22squared: Irma Gives Back

  OUTDOOR   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dd8e9_0000.png&width=20022squared, Tampa has launched 'Irma Gives Back,' a billboard created entirely out of hurricane Irma's destruction.

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Direct Line: Smart Crossing

  OUTDOOR   UK   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/813e2_0000.png&width=200Direct Line and Saatchi & Saatchi London have today revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line's high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning itself at the very forefront of the insurance category with practical, problem solving solutions for the future.

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Anti-Bullying: In Real Life

  AMBIENT   USA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61e45_0000.png&width=200BBDO New York has launched "In Real Life," a social experiment that shows what happens when online bullying is taken offline.

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Showcase of Young Talent: Frida

  PRINT   ROMANIA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_89962_SYT-Frida.jpg&width=200This is one of latest campaign signed by Rusu+Bortun for a special event for young artists. "Showcase of Young Talent" is national event where the teenagers can show their works to the audience. They might be the next big artists in the world.

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Britain's Beer Alliance: Bull

  PRINT   UK   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_89932_bull.jpg&width=200La Comunidad, London has illustrated this print campaign for Britain's Beer Alliance.

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Campaign Against Living Miserably: #DontBottleItUp

  TV   UK   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc27d4_0000.png&width=200BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island's Chris Hughes and Topman. Launching on World Mental Health Day, CALM's new work #DontBottleItUp aims to show men it's okay to open up rather than bottle up their emotions.

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beyondblue: Know When Anxiety is Talking

  TV   AUSTRALIA   Oct 12, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7911b_0000.png&width=200Clemenger BBDO Melbourne and beyondblue are encouraging Australians to 'Know When Anxiety is Talking' in the agency's first piece of work since winning a place on the mental health organisation's roster. The campaign launches the 'Know When Anxiety is Talking' platform which aims to raise awareness of anxiety in the community, and help those experiencing symptoms to better understand anxiety and seek support.

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Bestads App + Campaign Brief App now for BOTH iPhone + Android

  LATEST NEWS   WORLDWIDE   Jan 2, 2012
upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the ad world whenever you have a spare minute, and wherever you are.

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