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This week's best

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Guest Judge: Luis Gatti, associate CD, Saatchi & Saatchi, Dubai

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Feb 19, 2018
upload/Luis Paulo Gatti.jpg
This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. read more
TV
Nike: Nothing Beats a Londoner
Nike: Nothing Beats a Londoner
Wieden + Kennedy, London

Nike: Nothing Beats a Londoner iPhone App Get the Bestads app
AMBIENT
Diesel: Deisel
Diesel: Deisel
Publicis New York

Diesel: Deisel
INTERACTIVE
Audi: The Quattro Coaster

Audi: The Quattro Coaster
RADIO
HRV Solar: Adopters
HRV Solar: Adopters
Y&R New Zealand

HRV Solar: Adopters
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


Genesis Women’s Shelter & Support: Be Her First Step

  TV   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1902b_0000.png&width=200A new campaign for Genesis Women's Shelter & Support aims to eradicate the helplessness of abuse and provide a path to lead an independent and safe life. Founded in 1985, Genesis provides safety, shelter and support for women and children who have experienced domestic violence, and raises awareness regarding its cause, prevalence and impact. Directed and edited by Sai Selvarajan in a collaborative effort with Element Ad 2 (the public service agency of Ad 2 Dallas) the spots convey hope and healing where each of us can unfold our hearts and repair lives.

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Universal Parks & Resorts: Fearless Kids Aren't Made...

  TV   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/27c7d_0000.png&width=200David&Goliath, Los Angeles has created this spot for Universal Parks & Resorts.

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Gucci: Dans Les Rues

  TV   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F174f7_0000.png&width=200For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968. The Gucci Pre-Fall 2018 campaign directed by Glen Luchford is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s. Agency: Art Partner

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SHE: How Well Do You Know Her

  TV   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d2aa3_0000.png&width=200Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, 'How Well Do You Know Her?' seeks to challenge negative stereotypes by focusing on women's achievements, before subverting expectations with a surprising twist. Directed in a single-shot, talking head style, the film conveys a powerful message. In a subversion of preconceived assumptions, the camera scales back and the woman removes her hair, revealing it to be a wig, to show her wearing a hijab underneath. The film closes with the statement 'Before you judge us by the way we are covered, know us better.'

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Bonds: Gotta Be Bonds

  TV   AUSTRALIA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85b9f.png&width=200Bonds have pushed further into the fashion space in their latest campaign via Leo Burnett Melbourne. It marks the launch of the new Bonds Originals underwear range.
Directed by Gracie Otto, the film tells of a small desert town where it's too hot for anyone to wear clothes, or do much at all. It was filmed in iconic Coober Pedy, where the only thing more incredible than the landscape are the locals - who also happen to make an appearance throughout the spot in their Bonds.

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Orange: It’s all About What Matters to you

  TV   FRANCE   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ce5c_0001.png&width=200Writing a text message, opening a popup, sharing one's feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France's Road Safety Authority. So Orange chose to do its bit via La Chose, Paris, echoing the public authority initiatives already underway.

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Chico's: How Bold Are You

  TV   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9592f_0000.png&width=200The&Partnership and Chico's announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that is fun, fabulous and fearless about them, including their age. The&Partnership and their media company m/SIX, created #HowBoldAreYou as part of an overall refresh of the Chico's brand to refine its positioning, messaging, experience and products to help Chico's customers celebrate every moment of their lives with styles that encourage her to grow bolder as they grow older. Through the new campaign The&Partnership and Chico's are encouraging women to define their number instead of letting their number define them.

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Vogue: The Magic Diner Part II

  WEB FILM   USA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb3131_0003.png&width=200"The Magic Diner Part II" finds the Tomb Raider actress, Alicia Vikander, holed up in the Ritz Carlton high above Manhattan's Central Park in this Vogue spot, hiding from her admiring public, and fretting that her supernatural gizmo may have, at long last, run out of answers. Which is when a surprise visitor knocks at her door.

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Honda: Change Is Here

  PRINT   UK   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92575_Honda.jpg&width=200Karmarama have produced a new campaign to celebrate the launch of Honda's marquee model the 10th Generation Civic. For many car manufacturers, their latest car model is just an adaptation of the older models. For Honda, every new Civic is seen as an opportunity for their world-renowned engineers to start from scratch and ensure the Civic is the most advanced car in its class. Comparing the new 10th generation Civic model alongside previous generations, the campaign titled 'Change is here' will run across printed direct marketing, digital and press showcasing that every generation of Civic has pushed what we come to expect from our cars forward.

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Prezzemolo & Vitale: Andy

  PRINT   ITALY   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92572_Andy.jpg&width=200If you're tired of the same old soup, eat Prezzemolo & Vitale.

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Lotto 6/49: Four Leaf Clover

  AMBIENT   CANADA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb75c6_0004.png&width=200For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada. By tapping into Sid Lee's connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang, Loto-Quebec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck. The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.

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The Australian Museum: Carriberrie Teaser

  INTERACTIVE   AUSTRALIA   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a0a43_0001.png&width=200Digital agency Isobar has partnered with director and producer Dominic Allen to create Carriberrie, a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song. The world premiere of the 360 degree, live-action documentary will be held tonight (Thursday 22nd February) at the Australian Museum in Sydney. From ceremonial creation dances in the heart of the Central Desert, to honey gathering songs in the rainforest, bush-punk band The Lonely Boys performing in Alice Springs and Bangarra Dance Theatre at the Sydney Opera House, Carriberrie brings together art, technology and Indigenous performance in inspired new ways.

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Canal: The Classico

  INTERACTIVE   FRANCE   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F695f7_0000.png&width=200This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm. BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters' passion? This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls. A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most. The dolls have already been pinned more than 3 million times! Agency: BETC, Paris

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Barnardo's: Lost

  INTERACTIVE   IRELAND   Feb 23, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe4e1_0000.png&width=200The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at Barnardos.ie/Lost." The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them.

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Feeding America: Teacher

  TV   USA   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/75522_0000.png&width=200Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that's 1 in 6 kids, in the U.S. struggle with hunger. Kids who don't get enough to eat begin life at a serious disadvantage. As they grow up, these kids are more likely to have health problems and experience difficulty in school and in other social situations. Feeding America is the nation's leading domestic hunger-relief charity, providing meals to more kids than any other charitable organization in the U.S. New PSAs depict stories of working families who struggle with hunger. The assets encourage audiences to help end of the story of hunger by visiting FeedingAmerica.org.

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The Cheesecake Factory: Made With Love

  WEB FILM   USA   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7d059_0000.png&width=200You've never seen cheesecake like this. "Made With Love", a short film for The Cheesecake Factory's OREO, Dream Extreme Cheesecake, will tantalize your eyes and the bass will tickle your taste buds. OREO cookies crushed and baked into a rich cheesecake filling and topped with layers of fudge, OREO cookie mousse, and decadent milk chocolate icing. "Made With Love" is a visual and audio experience that will make your day a lot sweeter. Agency: Pereira & O'Dell, San Francisco, CA

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Erotex Condoms : No Way

  PRINT   UKRAINE   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92560_erotex+No+Way.jpg&width=200There's "No Way" little fish will get through Erotex Condoms.

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Smart: Parking

  PRINT   BELGIUM   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92550_Smart+print+parking.jpeg&width=200BBDO Belgium has illustrated this print campaign for Smart.

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UKTV: Celebrity Haunted Mansion

  OUTDOOR   UK   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Feb/tn_92552_CelebHaunted1.jpg&width=200A dynamic digital Out of Home (DOOH) campaign begins for UKTV's hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show's jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. The campaign features the scariest and funniest moments from the Mansion that day and as the show progresses, dynamic, creative ads will reveal who the public has voted to save, and who is still left in the running to win. Alongside video footage is the call to action to tune in live at 9pm and the show's hashtag #CelebHaunted.

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Tulipan Argentina: Tulipan Translate

  INTERACTIVE   ARGENTINA   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65ec0_0000.png&width=200Today, sexting is an institutionalized form of sex, but it has serious safety and privacy issues. Sexts can arrive at inappropriate times, and can be seen by others, creating embarrassing situations. Addressing this quandary, Tulipan -an iconic and innovative condom brand in Argentina- launched Tulipan Translate, a new translator that offers an online free service for people over 18. Through the website (available in mobile and desktop versions and only), the user can write hot messages that will be translated into innocent ones in order to camouflage them. These innocent messages are created with a tulip emoji in the end; that way, the recipient can know that the message is encrypted. Tulipan Translate, created by BBDO Argentina and developed by Genosha, has the most complete sexual terminology index in Spanish known to date; from the most simple, to the most complicated words.

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UNICEF Sweden: Violence of Reality

  INTERACTIVE   SWEDEN   Feb 22, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6e792_0003.png&width=200Edelman Deportivo has launched this interactive game, narrative for UNICEF Sweden to raise awareness for better legal protection for children who witness or experience domestic violence.

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Hornbach: Lounge Chair

  TV   GERMANY   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbafc5_0004.png&width=200Heimat, Berlin asked Danish architect and furniture designer Sigurd Larsen to design furniture for HORNBACH that anyone can duplicate. While working with us, he changed our view of the products. Because in each one he found much more than the function for which it is usually sold. He demonstrated how much style and elegance one can get out of initially inconspicuous materials. The WORKPIECE Edition 001 is a piece of Danish design.

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The Royals: Rumors

  TV   USA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcdf2d_0004.png&width=200E! has teamed up with Aussie-owned L.A. agency Mistress to create a special President's Day promo tackling the biggest cultural hot point of the moment - fake news - with a message from the fake queen of England herself, Elizabeth Hurley, star of E!'s hit original series The Royals, which returns for its salacious fourth season on March 11. In this comic promo, Hurley's character Queen Helena trolls president Donald Trump by rattling off a list of "fake news" stories that are "definitely not true" about his recent visit to Europe. The spot breaks on TV and online.

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Malaria No More UK: Malaria Must Die

  TV   UK   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F26143_0001.png&width=200The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box increasingly engulfed by a giant swarm of mosquitoes. Based on a creative by R/GA London and Director Baillie Walsh, while David is protected behind a layer of glass, the growing sound of the insects is a symbol of the looming threat of malaria. David has supported the malaria fight for over 15 years through his role as a UNICEF Goodwill Ambassador and Malaria No More UK Leadership Council member.

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Samsung / Spanish Federation of Breast Cancer: War Correspondent

  WEB FILM   SPAIN   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F59ad8_0004.png&width=200Cheil Spain has created an initiative to support Samsung Spain's partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed before through a 13 minute film, book and exhibition. The agency has worked with Pulitzer Prize-winning war photographer Manu Brabo to portray the reality of breast cancer in the film, called War Correspondents on Breast Cancer. Brabo is interviewed on camera talking about his work in conflicts around the world. His comments are interspersed with patients, their family members, oncologists and medical researchers talking about battling breast cancer, and we start to see parallels between the two kinds of battle.

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Irish National Newspaper: Birth, Deaths & Notices

  PRINT   IRELAND   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92520_ZOO+1.jpg&width=200ROTHCO reframes the traditional 'Birth, Deaths & Notices' section of an Irish National newspaper to highlight Africa's threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. The touching ad subverts readers’ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers. The ad serves to highlight the urgent need for the conservation and protection of rhinos.

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RAC WA: Walkies

  INTEGRATED   AUSTRALIA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4b44a_0001.png&width=200RAC asked J Walter Thompson to create a State Election campaign that got Perth's traffic congestion and WA's regional road-safety issues on the Government's radar. This is how they did it; Meet Bob. Agency: J Walter Thompson, Perth

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Self Promotion: We Received a Prestigious Award And Destroyed It

  AMBIENT   BELGIUM   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F02ded_0000.png&width=200Kunstmaan, Belgium has cherished and then totally destroyed their 'Most Effective Agency of the Year' Effie award and turned it into 107 mini Effies, for the 107 people working at Kunstmaan.

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One Love Foundation: Love Better

  AMBIENT   USA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85b0a_0004.png&width=200Everyone deserves healthy relationships. The problem is that while we've all felt love, we're never taught how to love. So this Valentine's Day, One Love Foundation set out to surprise people by showing them what it really means to #LoveBetter. Agency: TBWA/Chiat/Day, New York.

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Honda: A Mixed Reality Race Between Real and Virtual

  INTERACTIVE   USA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4008e_0004.png&width=200Watch IndyCar driver Graham Rahal in the real 2018 Honda Civic Type R take on pro gamer Peter Jeakins in the virtual one in Forza Motorsport 7.

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Turbo Tax: 'Let's Start With The Latter'

  TV   USA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F285c5_0001.png&width=200Directed by Photoplay's talented Swedish duo RBG6, this fun and quirky TV campaign by Wieden & Kennedy looks at the various ways Turbo Tax makes managing your taxes easier.

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Murdoch University: Free Your Think

  OUTDOOR & RADIO   AUSTRALIA   Feb 21, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92437_FYT+6x3_Brand_In+Situ.jpg&width=200Everyone has a Think, and we had the privilege of bringing those Thinks to life for a major overhaul of the Murdoch University brand. Agency: JWT, Perth

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Canadian Olympic Committee: Team Canada - Be Olympic

  TV   CANADA   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c85a_0000.png&width=200Sid Lee, Toronto has created this "Team Canada - Be Olympic" spot for the Canadian Olympic Committee.

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Curtin University: Science is Beautiful

  WEB FILM   AUSTRALIA   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d3ec.png&width=200Marketforce, Perth have created this spot for Curtin University

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DKNY: Underneath My DKNY

  TV   USA   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f728_0000.png&width=200Introducing the new #UnderneathMyDKNY Campaign, starring Emily Ratajkowski. The Feminine and tough girl spot showcases the glamorous and natural underneath it all.

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Hiscox: Cyber Live

  AMBIENT   UK   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7a22f_0003.png&width=200In a media first to demonstrate the threat cyber-crime poses to small business, Hiscox insurance has created a digital poster that uses hackers in real time to power the headline. This is part of a broader drive to assert leadership in the cyber risk marketplace. The poster was connected to the internet via 'honey pot' servers - these servers are typically the type used by small businesses and therefore seemed like fair game for hackers. On average, the server received over 23,000, and at peak, 60,000 attacks in 24 hours. Agency: AMV BBDO, London

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Nissan: Fake Spare Parts

  AMBIENT   UNITED ARAB EMIRATES   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b86b_0000.png&width=200Can car fans tell a kitchen strainer from an air filter? We went to the #DubaiMotorShow to find out in this Stunt for Nissan via TBWARAAD Dubai.

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Mainland Cheese: The Mainland 2000-piece Voucher

  DIRECT MARKETING   NEW ZEALAND   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46de1.png&width=200Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.

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Westpac: Rescue Rashie

  EXPERIENTAL   AUSTRALIA   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1217d.png&width=200CASE STUDY: In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip. Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.

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Women's Zionist Organization: There are Some Flowers

  WEB FILM   ISRAEL   Feb 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/004f2_0000.png&width=200WIZO (Women's International Zionist Organization), the largest women's association in Israel, the Families of Murder Victims organization alongside the advertising agency Gitam BBDO aimed to change the law related to domestic violence and targeted influent politicians on Tu B'Av, the Hebrew Valentine's Day, by sending them flowers, but not regular roses or just colorful bouquets. The ministers and the Parliament members got dried mourning flowers, taken from the murder victims' graves, women killed by their partners In a burst of rage, jealousy or temporary insanity. The campaign was shot and produced in collaboration with some of the murdered women's children. In just a few days, the campaign became viral, with thousands of shares and hundreds of thousands of comments to a very heated discussion that started online.

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Tomorrow Awards to award best without category restrictions

  LATEST NEWS   WORLDWIDE   Mar 3, 2010
upload/tomorrowmain.jpgThe Tomorrow Awards, an exciting advertising industry initiative, has just launched (deadline: April 30), promising to redefine everything about the way advertising creative work is awarded and judged around the world. Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform. READ MORE


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