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This week's best

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Guest Judge: Polina Zabrodskaya, CD, Publicis London

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Sep 26, 2017
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This week's guest judge is Polina Zabrodskaya, creative director at Publicis London.

Look out for Polina's review of this week's best ads, which will be posted here around midnight Tuesday, London time. read more

Audi: The Invisible Man iPhone App Get the Bestads app

liquor Barons: MAKE COCKTAILS NOT WAR
INTERACTIVE
Vodafone: Say it Tika
Vodafone: Say it Tika
FCB New Zealand

Vodafone: Say it Tika
RADIO
Panado Paediatric: Dose of Thrones
Panado Paediatric: Dose of Thrones
Joe Public Johannesburg

Panado Paediatric: Dose of Thrones
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


Patron: Patron x Guillermo Del Toro

  WEB FILM   USA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0b973_0001.png&width=200A collaboration years in the making. Introducing the 'Patron x Guillermo Del Toro.' Agency: The Brooklyn Brothers, New York.

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Timberland: Trumpet

  WEB FILM   USA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc40d0_0003.png&width=200Nas was a student of jazz before rap ever existed. Just like the classics inspired Nas, The Legend Continues with the evolution in this Timberland spot. Agency: Pereira & O'Dell New York.

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Nespresso: The Choices We Make

  TV   UK   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7737_0002.png&width=200Nespresso chose to build a community mill in Jardin, Colombia to enhance the quality of your coffee. It ended up improving a lot more. Agency: JWT Worldwide.

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The Glenlivet: The Night Sky

  TV   NETHERLANDS   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57a3c_0002.png&width=200The Glenlivet via Wieden + Kennedy, Amsterdam, is launching its most ambitious campaign to date to celebrate its role as the definitive Speyside Single Malt in the Scotch Whisky category. Aptly named The Whisky, The Glenlivet, the global integrated campaign will give the brand a modern and contemporary feel. The Whisky, The Glenlivet is an evolution from the brand's heritage as 'The original single malt brand that set the standard' and is set to reinforce its role as a visionary within the single malts category.

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Great Western Railway: Five Go On An Adventure

  TV   UK   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F92808_0001.png&width=200Great Western Railway is launching a new brand campaign that aims to re-ignite people's love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated campaign, created by adam&eveDDB, features Enid Blyton's Famous Five. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog.

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Internaxx: Video Call

  TV   NETHERLANDS   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fea05c_0000.png&width=200Expats. There are many misconceptions about this unique group of people. While these 'citizens of the world' have recently been the subject of criticism, the truth is that expat life can be just as challenging as it is rewarding. It often means leaving family behind, taking personal and professional risks, and trying to fit into a culture that is not your own. In the global relaunch, challenger financial brand Internaxx partnered with creative agency Amsterdam Worldwide to shed some light on the everyday challenges of today's global citizen in two charming and provocative films.

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Onewildcard: Haven

  PRINT   NIGERIA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89609_D1.jpg&width=200Onewildcard present their own recruitment ads for designers.

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L.L.Bean: Be an Outsider

  INTERACTIVE OUTDOOR   USA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89589_Screen+Shot+2017-09-23+at+7.12.28+am.png&width=200A L.L. Bean newspaper ad has been released that you can only read outdoors. The ad was made with photochromic ink, which is colorless indoors but shows up when in the sun. Agency: VIA.

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BR Malls: Human Warmth

  AMBIENT   BRASIL   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffbcf4_0002.png&width=200Mooca Plaza Shopping creates posters that persuade people to donate coats.
With winter approaching, the low temperatures affect thousands of people. Annually, the donation of coats is necessary to especially help the ones living on the streets. In this campaign via We Agency, the donor will be able to help, placing a coat upon posters that render the image of homeless suffering from cold.

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Pink October: Sketches

  OUTDOOR   BRASIL   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89570_Dr+Agora+Sketches.jpg&width=200Nothing like knowing your own body to help prevent disease. Mestica agency created the campaign for the Dr.Agora network medical offices for Pink October. Using a visual language of medical posters, the campaign brings sketches of the female's body anatomy, but alludes to the emotions that each part of the body represents in the life of each woman.

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Ikea: Allen the Peregrine

  OUTDOOR   UK   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Sep/tn_89563__ABC0014.jpg&width=200IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, agency Mother, London have brought to life Sheffield's most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield's main station as a joint symbol of the town and the new store.

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ABTO: Donor Emoji

  INTERACTIVE   BRASIL   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6456_0000.png&width=200Talent Marcel, Sao Paulo has created this campaign for ABTO to help make the 'Donor Emoji' come true.

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Rio Crime Stoppers: The Most Powerful Weapon

  PRINT   BRASIL   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89577_AK.jpg&width=200A series of prints ads made by Disque Denuncia for Rio de Janeiro Crime Stoppers to help the state in its main fight: the fight against crime. Through the texture of telephone cords, we illustrated weapons to show everyone that the call you make is biggest threat that organized crime can have.

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Aure Dental: Botox

  PRINT   Asia   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89557_cartaz_aure_botox.jpg&width=200Aure Odonto - dental clinic

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Road Safety Authority Ireland: Mourning After

  PRINT   IRELAND   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Sep/tn_89552_MORNING after.jpg&width=20011% of fatal alcohol crashes happen the morning after.

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FitBit: Iconic Ultimate Unboxing

  TV   IRELAND   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1633_0004.png&width=200To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 'Ultimate Unboxing' was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet.

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ZonaJobs: Anti Millennia

  TV   ARGENTINA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba502_0000.png&width=200"The job has changed but the place to look for one remains the same," says this new campaign out of FCB Buenos Aires for ZonaJobs.

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Joon: Also An Airline

  TV   FRANCE   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c43c_0001.png&width=200Joon is the new generation travel experience by Air France! Joon is an airline that breaks with convention, goes beyond the airport gates and is inspired by the new expectations of travellers to offer a total travel experience. At Joon, the catering offer includes organic dishes, the entertainment is in tune with the times and it will even take care of your car while you’re away! Joon is an identity created by Air France together with the expertise of brand design agencyBrandimage and a 100% digital advertising campaign designed by BETC, Paris.

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Atomic Candy : Alma Mater

  CINEMA   USA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba34a.png&width=200In this short film from Innocean for Atomic Candy, an old man wanders through his old school, now abandoned, reminiscing. He finds his old classroom, and his old desk, among other things.The film was created to celebrate National Chewing Gum Day (September 30), and it will live online, and run in local Denton, Texas, movie theaters this weekend.

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Tinkoff: The Way You Get There

  TV   RUSSIA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1706f.png&width=200Tinkoff's agent goes on a journey full of peril to get to the farthest point of Russia

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Gay Lea: Snobs

  TV   CANADA   Sep 26, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F75d7d_0000.png&width=200Gay Lea introduces Dark Chocolate Caramel Real Whip Cream. Who can resist? Agency59 Canada did the work

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Ozmosis: Pay With Pain

  TV   AUSTRALIA   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3d7fe_0000.png&width=200In the latest campaign via Ugly, Sydney for the Australian chain of surf and skate stores, Ozmosis invites customers to pay, not with cash or credit cards but with scars, scrapes and bruises. Customers will be able to go into any of Ozmosis' fifty-five stores and show a scar, scrape or bruise to a staff member or upload a photo to social media with #PayWithPain to receive exclusive deals.

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Lifetime Movies : Ride Away With Me

  WEB FILM   USA   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08138.png&width=200Creative production company DECON directing collective JEAN uncovers botched young love in all its glory in a comedic new promo spot for Lifetime Movies. The spot features a suave teenage boy with 90s heartthrob hair smooth-talking his high school teacher to ditch class and bask in their forbidden love.

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Taylor's Of Harrogate: The Extraordinary Journey

  TV   UK   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1644_0000.png&width=200Lucky Generals has created a new TV campaign for Taylors of Harrogate, including two new spots aimed at demonstrating the lengths it goes to in pursuit of extraordinary flavour.The two 30" spots take viewers on an extraordinary journey from plantation to mug, bringing to life the quality ingredients, craftsmanship and creativity that goes into blending and roasting teas and coffees that are brimming with extraordinary flavour. Narrated by the Yorkshire-born actor Sir Patrick Stewart, each ad resolves in the home of a customer as they take a satisfying sip of a Taylors brew a humble end to an extraordinary journey.

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Wendy's: Find The Burger

  INTERACTIVE   PHILIPPINES   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F16ed3.png&width=200Wendy's via MullenLowe, Manila decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors . Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy's locations and find the burger, they could keep it.The host slowly gave out clues leading to the new stores. People came for the free burgers, and tagged their friends to join the game as well.

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Liquor Barons: Make Cocktails

  OUTDOOR   AUSTRALIA   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89541_ATC0003_DIGITAL_Murray-Street_Cocktails_Not_War_576x792px_HR.jpg&width=200As the world holds its breath a timely message to Agent Orange and Rocket Man.Agency: AT Creative, Perth

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Red Cross, Cyprus: Guernica Project

  AMBIENT   CYPRUS   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89529_arab-guernica.jpg&width=200It’s one of the most famous pieces of art, recreated in today’s world or worse yet in today's wars. These pieces replicate Guernica in the modern day, exhibiting the tragedies of two wars happening today. They are urging people to pay attention to them just as they’d pay attention to Picasso's masterpiece. They showcase the fact that we pay attention to wars that happened in the past, through an artist’s eye, but we fail to create awareness on similar criminal acts of today. Each piece is an invitation to learn more about these wars and take action.Agency: Marketway, Cyprus

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Lotto: Bucket List

  AMBIENT   SWEDEN   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2fdb_0004.png&width=200 In a new and unique experiment, Sweden's state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists of five different VR experiences, supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and an artificial elephant trunk. All put together it creates a five-dimensional experience. Agency: King Stockholm

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Moveria: Diary

  PRINT   BRASIL   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89543_Moveria_02_ENG.jpg&width=200Services provided by the Moveria are guaranteed within their planning conditions. Whether financial or temporal.Agency: Delantero, Brasil

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Queer Lisboa: Surprise

  PRINT   PORTUGAL   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89538_QUEER+LISBOA+21+Surprise+poster.jpg&width=200Queer Lisboa is one of the most famous Gay and Lesbian film festival in Europe. Since 2010, the agency behind his now classic campaigns is Fuel Lisboa (Portugal). This year Fuel and Queer Lisboa keep taking us into the fabulous side of movies.

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FitBit: Exercise More Live More

  PRINT   USA   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89524_Fitbit3.jpg&width=200This FitBit ad, created at Miami Ad School NYC, shows how people who exercise tend to live more than people who don't.

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Ikea: This Charges Everything

  TV & PRINT   SWEDEN   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3df9d.png&width=200iPhone 8 finally allows for wireless charging.Here’s IKEA's lovely tribute to Silicon Valley’s favourite tech-company. And with iPhone 8 releasing today. Timing's just right.Agency: Acne Sweden

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Movember Foundation: Mechanic

  WEB FILM   AUSTRALIA   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa06e_0001.png&width=200To mark World Suicide Prevention Day, Cummins, Melbourne created a series of how-to videos that taught men how to open up. Designed to play natively in Facebook without sound, the films carried a hidden message about the importance of asking a man how he's feeling, rather than assuming that everything is OK.

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Guinness: Croke Park Tunnel

  PRINT   UK   Sep 24, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Sep/tn_89536_Guinness_2017_ Mens_All-Ireland_final.jpg&width=200Social post for the 2017 men's All-Ireland final. As Ireland prepares for one of the biggest sporting moments in the Irish calendar, we capture the anticipation and build up to the match with an image of the tunnel at the iconic Croke Park stadium.

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KFC: Honest

  TV   SOUTH AFRICA   Sep 22, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/048c7_0000.png&width=200Shot in Cape Town, South Africa Ogilvy & Mather, Johannesburg presents this spot for KFC.

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Optus: iPhone Excitement with Cuba Gooding Jr.

  WEB FILM   AUSTRALIA   Sep 21, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc633_0002.png&width=200Optus has teamed up with Oscar winning actor Cuba Gooding Jnr to showcase some of its latest mobile products in a series of online short videos via Emotive. In the series, Gooding Jr. goes through a range of emotions from running into the store and begging for the latest device to moonwalking his way to suavely secure the latest phone.

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Western Power: 360 AWARE

  INTEGRATED   AUSTRALIA   Sep 21, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F670f7_0001.png&width=200Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.
303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: 'Before anything risky, look 360.' Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare.

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Audi: The Invisible Man

  TV   SPAIN   Sep 21, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3d316_0000.png&width=200Sometimes reality can be more magical than fiction, and we encounter people and stories that are no less strange than the most crazy science fiction ideas. In this fun one-and-a-half minute ad, Audi presents one of the biggest movie characters in history: The Invisible Man. This once great star that filled the big screen for years, now wants to turn his career around and star in a car movie. However he faces an obstacle: the new self-driving technology, Audi piloted driving. This revolutionary technology will allow Audi vehicles to drive by themselves. Agency: DDB, Spain

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HP: The Fixer

  TV   USA   Sep 21, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73a51_0000.png&width=200Breaking Bad tough man Jonathan Banks stars in this HP spot as "The Fixer" which follows on from their first spot "The Wolf." Giant Spoon, New York

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Shiseido: Where does beautiful skin come from?

  TV   SINGAPORE   Sep 21, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0eb5c_0000.png&width=200Inspired by Japanese washoku philiophy, WASO products are made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey. Shiseido parterned with Arcade to develop creative communication collateral to support the Asia Pacific region with the launch.

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Bestads App + Campaign Brief App now for BOTH iPhone + Android

  LATEST NEWS   WORLDWIDE   Jan 2, 2012
upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

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