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This week's best

Updated wednesdays

Guest judge: Ben Smith, Associate CD, R/GA New York

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jan 25, 2012
upload/BenSmith_NYC.jpgBen Smith is an Associate Creative Director at R/GA New York. Ben is the joint creative lead on the MasterCard international account along with fellow Aussie ex-pat Paul Dery and reports to CCO Nick Law.

The winner for me is Nike KobeSystem. It's a big, ridiculous idea. I love the funny self-help guru gobbledygook writing. It's a cool way to sell a shoe and doesn't really feel like an ad. And I like the famous people endorsing a basketball shoe that have nothing to do with the sport. I saw the teasers the other day and they're even better. read more
TV
Nike: Welcome to the KobeSystem
Nike: Welcome to the KobeSystem
Wieden + Kennedy, Portland

Nike: Welcome to the KobeSystem iPhone App Get the Bestads app
PRINT
Weight Watchers: Treat Yourself Better

Weight Watchers: Treat Yourself Better

OVK - Parents of Road Victims: The Safest New Year

Medicins Sans Frontiers: Urban Survivors
Sponsored TV Sponsored Print Sponsored Outdoor Sponsored Interactive


Light up the party

  TV   USA   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc48ca_0003.png&width=200Vampires for Audi's 60-second Super Bowl commercial.

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Feel the Force. You are the Controller

  TV   USA   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbda75_0001.png&width=200To build buzz before the launch of Kinect Star Wars, Xbox is sharing a new viral video, “Duel.” “Duel” stars Chris Pratt, best known for starring in the TV series “Parks and Recreation” and the movie “Moneyball,” and showcases the Kinect experience in the Star Wars universe. In the video, Pratt steps in for Obi-wan Kenobi during his epic battle with Darth Vader, putting the viewer at the center of iconic Star Wars scenes – with a twist. It ends with a tease: Feel the Force. You are the Controller.

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Hair today, gone tomorrow

  PRINT   THAILAND   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42059_BiothymusF_Stretch.jpg&width=200nudeJEH Bangkok is behind this print campaign for Biothymus F Anti Hair Loss Scalp Serum.

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Cottee's cordial celebrates childhood

  TV   AUSTRALIA   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4216_0000.png&width=200Cottee's takes the brand back to its roots by celebrating the simple goodness of childhood

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Books Shape You

  CINEMA   NEW ZEALAND   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F610a4_0000.png&width=200The New Zealand Book Council promotes books through the power they have to inspire and shape a person. New work out of Colenso BBDO, Auckland.

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What better than a bucket of KFC on Australia Day

  PRINT   AUSTRALIA   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42162_HiRes_Kelly_BucketHead.jpg&width=200Ogilvy Sydney produced this 'Ned Kelly' Australia Day press ad for KFC.

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Just add fuel

  TV   UK   Jan 27, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2f2e.png&width=200Animation is the answer to this TVC from Euro RSCG London

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Those balls know how to have a good time

  TV   NETHERLANDS   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6d107_0002.png&width=200A male and female bowling ball decide to leave their miserable life and move to the completely renewed Lucky Strike Bowling. They end up in something that could be called Hangover part 3.Agency: Joe Public, Netherlands

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Not so happy New Year

  TV   ITALY   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F582ec_0000.png&width=200This TVC from Ogilvy & Mather Milan was on air in Italy for one week before December 31st 2011.

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How to catch a cat scroller

  TV   SOUTH AFRICA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4894_0001.png&width=200MTN Business Data Management App allows you to easily spot what your employees are getting up to online. Using this insight The Jupiter Drawing Room, Johannesburg created a campaign that shows just how obvious it is to spot office employees who spend too much time on Facebook, searching for cats or watching online porn.

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Almost a doctor

  TV   INDIA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7f2a0.png&width=200O&M Mumbai's creation for idbi childsurance

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Little men big crunch

  TV   NEW ZEALAND   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61f51.png&width=200Roadies make their debut in these spots from Y&R New Zealand

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The whole country's in the scrum

  PRINT   UK   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42039_RBS-MorganSilk-portrait-luerzers.jpg&width=200The Royal Bank of Scotland backs the rugby in print from M&C Saatchi, London

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Evidence of his behaviour

  PRINT   INDIA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42032_Bascis+Hangover.jpg&width=200Fashion ads from Happy Creative, Bangalore

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Don't burn your money

  PRINT   AUSTRALIA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42022_Wake+up_Cigarettes_Still.jpeg&width=200Print ads for Australian Ethical fund from I.D.E.A.S.

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One of the family

  PRINT   CANADA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42018_ZTELE_CAPRICA_VERTICAL_FINAL.jpg&width=200New print campaign from Les Evades Canada for the science fiction show Caprica, exposing the lives of two families in a world where humans and robots live together. The show is broadcast on Z tele, an Astral television channel.

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Subway sticks to the Senators

  AMBIENT   CANADA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7b78c_0003.png&width=200Subway Restaurants wanted to show how excited they are to be an official sponsor of the National Hockey League's Ottawa Senators. Cundari, Toronto campaign included print, radio and these videos that ran on the giant screens at the arena during Sens' games.

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Paper fells the trees

  PRINT   GERMANY   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42004_S%26S+bestadsontv.jpg&width=200Saatchi & Saatchi, Berlin print ad for Robin Wood

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Coffee the best wake up call

  PRINT   INDIA   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42002_Alive+ad2.jpg&width=200One needs nothing but Alive Strong Filter coffee to wake up early. It's the best wake-up call of all. Says Chirpy Elephant, India

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The extreme consequences of pulling the plug

  TV   NORWAY   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a2af2_0004.png&width=200If you think you had a bad Monday morning, wait till you see what happens in Bacon director Martin Werner's spot for TRY,Oslo

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Three's a crowd

  TV   UK   Jan 26, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcd1ec_0001.png&width=200BT's new campaign for via AMV BBDO, London follows on from the BT Family adverts featuring "Adam and Jane" which have run from 2005 - 2011.

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Smith's chips: You know you love 'em

  TV   AUSTRALIA   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F021d4.png&width=200Clemenger BBDO Sydney and PepsiCo have launched a new brand campaign for Smith's potato chips on the eve of Australia Day 2012. The TVC features iconic Australian actor, Stephen Curry (aka Dale 'I dug a hole' Kerrigan). The ad is part of a series of TVCs shot by Dave Klaiber from Plaza Films.

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The west is no place for a meltdown

  OUTDOOR   AUSTRALIA   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_41999_RACMO0122+Melted+Billboard.jpg&width=200To coincide with temperatures hitting 42 degrees in Perth, Western Australia at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

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You're not you when you're hungry

  TV   UK   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf797.png&width=200New Snickers work from AMV BBDO London.

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What's in the Yellow Toolbox?

  INTERACTIVE   NEW ZEALAND   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a482_0000.png&width=200Yellow, via DDB New Zealand, gave 12 businesses a set of advertising online tools. Then they measured how each of them did. From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further. In other words, they weren't just talking about how good the product was, they actively showed it.

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Shut your eyes

  PRINT   PHILIPPINES   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42005_NUJP-Closed+Eyes.jpg&width=200It's been two years since the world's worst-ever attack on journalists, and BBDO Guerrero/Proximity Manila got twenty columnists to shut their eyes to the problem. This unprecedented editorial spread takeover that dominated the heart of the Philippines' largest newspaper for seven whole days was an effort for The National Union of Journalists of the Philippines.

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It's easy to tie the knot

  DIRECT MAIL   AUSTRALIA   Jan 25, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_42000_MAR+001+Photos-1.jpg&width=200This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.

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The difference between the coffee and the cup

  POSTERS   INDIA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_41994_1.jpg&width=200A lot of clients don't seem to know the difference between a name and a brand name. The aim of this Lucifer Labs, Chennai campaign was to turn the spotlight on the difference.

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Amex Eurobonus on Ipad

  INTERACTIVE   SWEDEN   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cd75a_0001.png&width=200INGO Stockholm has created an iPad ad for American Express eurobonus card.

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El grande Santa

  AMBIENT   ARGENTINA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54c53_0000.png&width=200The Argentine agency Ogilvy Action developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages.Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.

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It's more difficult to read than it is to park

  PRINT   NEW ZEALAND   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_41988_SUB6195_RRC_Legacy%26Outback.jpg&width=200Print work from Barnes, Catmur & Friends for Subaru's new rear reversing cameras.

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Help is what we do after Christmas

  TV   NEW ZEALAND   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f20a2_0000.png&width=200Westpac's 'Help is what we do' campaign, via Colenso BBDO Auckland, takes a humorous look at the financial perils of the modern world.

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Releaf for the planet

  PRINT   GERMANY   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_41983_PFTP_Poster_Blatt_plane_small.jpg&width=200The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees.Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2."

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Counting for Nike

  TV   USA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/366cc_0000.png&width=200What counts and what doesn't. Nike data collection wristband that can monitor your daily activity. Wieden Kennedy, Portland did the spot

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Keep it polished forever

  TV   INDIA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9385e_0002.png&width=200Volkswagen through generations is the theme of this DDB Mudra, Mumbai spot

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The energy of the festive season

  TV   MALAYSIA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F330b1_0000.png&width=200Petronas wanted to highlight the values of Reimagining Energy into festivities. In this Chinese New Year campaign, via Leo Burnett Malaysia, the core essence of human spirit to excel is highlighted. The ability to adapt, being progressive and the courage to take charge of one owns destiny.

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What comes out of the carwash

  TV   AUSTRALIA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18140.png&width=200Launch commercial for new Subaru XV from Disciple Australia

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You are what you write

  INTERACTIVE   USA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Jan/tn_41972_Screen shot 2012-01-23 at 2.48.37 PM.jpg&width=200This Mechanica created site brings this concept to life in a very dynamic and personal way, by engaging people to create a self portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server side application that composites a user's words with their photo, creating a unique word-based self portrait.

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Plan your trip and win it

  INTERACTIVE   USA   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJan%2Ftn_41971_Screen+shot+2012-01-23+at+2.45.18+PM.jpg&width=200My Versa Road Trip from TBWA Chiat Day allows people to plot their course, choose their friends and hit the road as they create custom made road trips. 6 lucky road trippers will actually win their trip and a Versa to take on it.

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The conversation shortener

  PRINT   ISRAEL   Jan 24, 2012
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Jan/tn_41979_Small small talk.jpg&width=200Tefal Express is an ultra fast boiler, therefore office small talk while waiting for the kettle to boil is getting even smaller.Print created by BBR Saatchi & Saatchi, Tel Aviv

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