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This week's best

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Guest Judge: Emily Beautrais, CD, Clemenger BBDO, Wellington

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Apr 16, 2018
upload/Emily Beautrais_Headshot (1).jpg
This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington.

Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around.

BEST PRINT
Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support. read more
WEB FILM
IKEA: Karen
IKEA: Karen
DDB Germany, Berlin

IKEA: Karen iPhone App Get the Bestads app
TV
Veloretti: F*ck Cars
Veloretti: F*ck Cars
Anomaly, London

Veloretti: F*ck Cars
INTERACTIVE
Reporters Without Borders: Billboards Beyond Borders

Reporters Without Borders: Billboards Beyond Borders

Meteorstone: Deep in the Earth's Crust
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


BMW: Ungovernable

  TV   SOUTH AFRICA   Apr 20, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/66b55.png&width=200An ode to "those who tear normal up." Agency: Openco, Johannesburg

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Nike: Game Of Go

  AMBIENT   USA   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/87cd1_0000.png&width=200Stan Verrett and Neil Everett try out the new Nike React while playing the "Game of Go." Agency: Wieden Kennedy, Portland.

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Paddy Power: Transfer Deadline Day

  RADIO   UK   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The end of January brings with it the most rumour-fuelled day of the English Premier League season, with ludicrous amounts of cash splashed on panic-buy footballers, and non-stop hype across the media. Paddy Power got in on the action by taking over an entire 3-minute commercial break on talkSPORT radio UK, to poke a bit of fun at those fuelling the mania.

PLAY THE SPOT

Uppersafe: Hide Yourself

  AMBIENT   FRANCE   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F96a49_0000.png&width=200The people in this video didn't know they were being watched. But they later gave Uppersafe their consent to show their homes while their faces were hidden in this shocking experience where nobody is actually safe online. Agency: HEREZIE Group, Paris.

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Shazam : Unmute Daniel

  AMBIENT   SINGAPORE   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F10deb_0002.png&width=200MullenLowe Group has collaborated with Shazam to roll out the 'Unmute Daniel' campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore.

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Spotify: Hacking

  INTERACTIVE   ISRAEL   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9f30_0000.png&width=200Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel's many youngsters and music lovers, it was a dream opportunity for Bekol, Israel's Organization for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen to music at increasingly higher volumes. So as not to antagonize Israeli youngsters who've waited for Spotify long enough, we gave them 30 seconds to read our message (&donate) and then we automatically redirected them to the real Spotify website. Agency: BBR Saatchi & Saatchi, Tel Aviv

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Elica: Upside Down

  TV   ITALY   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F825c4.png&width=200From Y&R Italy a new spot for Elica

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Zim : Leadership

  PRINT   ISRAEL   Apr 21, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93827_ad+a4_English3.jpg&width=200ZIM was established in 1945, and has developed into one of the largest leading carriers in the global container shipping industry

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Rolls Royce: I am Ghost

  WEB FILM   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8de4f_0004.png&width=200Reintroducing Ghost as the motor car for those that know great design is more than surface deep. Agency: daughter studio

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Ikea: Repeater

  TV   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc206f_0000.png&width=200Oscar Hudson has shot an ad for IKEA as part of their #WonderfulEveryday campaign, created by Mother. Building on the home improvement brand's 'Ghosts' spot that launched earlier this week, the new music-video / ad toys with the idea that much like music, textiles can transform your mood. The project linked IKEA with indie-pop band Teleman to show how simple fabric changes can transform a home; from loud patterns and colourful accents to soft tones and muted palettes.

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Coors Light: Refresh For What's Next

  TV   USA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F914b0_0000.png&width=200Coors Light introduces a whole new dimension to its Climb On platform with a fresh 10-spot campaign created by 72&Sunny. Inspired by the restless spirit of their fans, Coors brews The World's Most Refreshing Beer to refresh them for what's next. Directed by Andre Stringer of Reset, the campaign series is one full of colour, optimism and global adventure. Deft VFX by Electric Theatre Collective amplifies the excitement and the visual spectacle, as showcased in the centerpiece spot "Refresh For What’s Next."

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Samsung: PizzAut Application

  WEB FILM   ITALY   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4cb51_0000.png&width=200Samsung PizzAut is an application that allows people with autism to run a restaurant completely on their own. For these guys it is essential to enter the labour market, because once they reach the age of eighteen the Italian State no longer provides any protection for them. For this reason, if they succeed in having a job, they are also able to have a future. Thanks to technology. Agency: FCB Milan.

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Greenpeace: Ocean of the Future

  WEB FILM   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe01ba_0004.png&width=200Ogilvy UK & Greenpeace have released a new global campaign which urges the public and supermarkets throughout the UK to limit the use of plastic packaging. The new work presents a stark vision of our future ocean if action is not taken to stem the tide of throwaway plastic pollution. The concept behind the campaign was born through shocking statistics such as a truckload of plastic gets dumped into the ocean every hour. Since plastic takes years to decompose, almost every piece of plastic ever manufactured is still in existence somewhere on the planet. The Ogilvy UK team wanted to bring the damaging, ugly reality of plastic waste to somewhere unexpected: a usually pristine aquarium.

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NHSBT Give Blood: Whistle

  TV   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9df50_0002.png&width=200NHSBT Give Blood need nearly 700 new donors every day to cover the country's blood requirements. To raise awareness of the need for blood donors, NHSBT Give Blood worked with Director Tom Beard on a new TV commercial titled 'Whistle', voiced over by Academy Award-winning Jim Broadbent, and featuring past blood donation recipients and current blood donors. The TVC produced by Pablo uses the metaphor of a milkman: an iconic symbol for our local communities. The friendly milkman figure seems to be delivering milk to people in a regular community, then the realisation sets in that he's delivering bottles of blood to those in need, which is where the real impact is.

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Kellogg's: Be a Force of Nature

  TV   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6eacf_0000.png&width=200Kellogg's is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to 'Be a Force of Nature'. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant power to boost everyday performance. It is pitched at those who are increasingly aware of the buzz around plant-based eating but also grabs the attention of category buyers. Viewers meet several aspirational, real-life, plant-based eating advocates, including the wild swimmer Calum Hudson, who are at the top of their game, physically, emotionally, and mentally. The ad shows them in action, bringing to life just how a plant-based diet, including the W.K. Kellogg range, helps them be a force of nature.

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VIEW THE SECOND SPOT

Woman Power

  WEB FILM   SOUTH AFRICA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c8fb7_0000.png&width=200"Woman Power" created by Joe Public, Johannesburg

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Indiefin: Be Indie

  WEB FILM   SOUTH AFRICA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b3f0.png&width=200Indiefin is a newbie in the crowded South African life insurance market. Their products are revolutionary targeting young people and treating them as individuals encouraging them to free themselves from societal expectations and financial service cliches.
Agency: Bain & Bunkell

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Credit Bank Moscow: Einstein

  TV   RUSSIA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d65b.png&width=200Window into The Love Life of Einstein. Agency: Graphic Productions, Moscow

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Candyman Crunchy: It's Funbreakable

  WEB FILM   INDIA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fea876.png&width=200A regular day in the life shows us how a taste of the candy provokes an extreme reaction even in a serious situation! Agency: FCB Ulka Advertising

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Spectrum: Monsters BBQ

  TV   USA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F76884_0002.png&width=200Automatic $99 service charges are evil. The Werewolves learned the hard way. And now the Mummy knows that burgers can come with the cheese already inside of the patties. DirecTV Bad. Spectrum Good. Agency: Something Different

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Ad Council: Beyond I Do - Meet Jami & Krista

  TV   USA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/02d0f_0004.png&width=200"Meet Jami & Krista's" doctor who wouldn't care for newborn baby because she has two moms. Discrimination against LGBT people is on the rise, and in 31 states it's still legal to fire, evict, or deny services to LGBT people. While most Americans support equal treatment, they're unaware LGBT people lack these protections. Agency: Crispin Porter Bogusky.

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OnePlus: #NeverSettleFilm

  TV   USA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff9548_0003.png&width=200OnePlus, the smartphone disrupter brand, is launching a new kind of ad campaign across Europe. Created and produced by Above+Beyond, the #NeverSettleFilm campaign, celebrates OnePlus' open innovation culture by involving its community in yet another aspect of its business efforts. OnePlus, founded in 2013, is now a billion-dollar business, launched with the principle of working hand-in-hand with smartphone users who only ever demand the best. Above+Beyond’s campaign takes a collaborative structure by involving the fans in the brand's advertising, with a film made by incorporating ideas from the OnePlus community. Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6.

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Pfizer Consumer Healthcare: Viagra Connect

  PRINT   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93814_Viagra+Connect.png&width=200AWPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of VIAGRA CONNECT - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action. The first phase of creative for VIAGRA CONNECT from Y&R London, launching on 16th April, uses highly contextualised print and out of home advertising to help men understand the ubiquity and relative normality of erectile dysfunction. The campaign uses real world examples to vividly bring to life the number of sufferers, in an attempt to make the statistic of 4.3 million both more tangible and more relevant to consumers.

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MysteryVibe: Vulva Maze

  PRINT   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93801_Vulva+Maze.jpg&width=200McCann London has illustrated this print campaign for MysteryVibe helping to close the orgasm gap.

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ACT - School of Actors: Clown

  PRINT   PORTUGAL   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93793_seat+maps+clown.jpeg&width=200ACT - School of Actors knows that bad acting can spoil everything. Agency: FCB Lisbon.

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Dental House: Floss is in the air!

  PRINT   ROMANIA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93781_Dental+House+Air+Floss+CHICKEN.jpg&width=200Print advertisement created by FCB, Romania for Dental House, within the category: Health.

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Mumbai Indians: Presenting the Mumbai Indians Emojis

  INTERACTIVE   INDIA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5efba_0003.png&width=200In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with 'me-too' ad campaigns that desperately try to seek attention. Mumbai Indians' latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up. India is a Cricket-obsessed nation, and most of its youth is active on social media discussing the game and its nuances as it unfolds. They use 'social-media-speak' that's best understood by their peers with phrases like BRB, OMG, LOL, and colourful emojis for every mood. These emojis have been developed keeping in mind the unique traits and nuances of the players' personality, and the game itself. For every MI (or a cricket) fan who goes through a roller coaster ride of emotions during matches, the emojis help express feelings perfectly.

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Mercedes-Benz: The Universal Language of Pain

  INTERACTIVE   THAILAND   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66db5_0000.png&width=200With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality. The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'.

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Samsung: Predict to Prevent

  INTERACTIVE   THAILAND   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14e52_0004.png&width=200BBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting. 350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions. Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognise tone of voice, facial expressions or body language. Knowing that it only takes one word to unravel a life, Samsung has partnered with BBDO Bangkok to create Predict to Prevent.

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SNCF French Railways: 2:38 A.M

  INTERACTIVE   FRANCE   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6101c_0000.png&width=200'2:38 A.M' was created by TBWAParis and produced by TBWAElse to support a new youth educational campaign on the risks of train trespassing. "Unauthorized" trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWAParis, SNCF Reseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behaviour. The film's immersive format and aesthetic treatment that harks back to science fiction/thriller films, allow it to deliver the impactful message: "Don’t become somebody's nightmare".

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SKY TV: Poisoned Chalice

  TV   NEW ZEALAND   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4b1d9_0004.png&width=200With SKY's drama content garnering more international acclaim than any other provider in New Zealand, the new spot Poisoned Chalice', created by DDB New Zealand, showcases SKY as the Home of Premium Drama.

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Macy's: Deeper Beauty

  TV   USA   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F32ae7_0001.png&width=200This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy's Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it's the ombre lip, strong eyebrows, or a simple three-step routine. With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy's enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to "find your beautiful, inside and out" Macy's new online campaign, created by BBDO, New York, titled "Deeper Beauty," celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in today’s world.

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Burger King: The Little Girl

  TV   FRANCE   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a80c_0000.png&width=200This Dad's willing to do whatever it takes to take his daughter to Burger King in this funny, "The Little Girl" spot via Buzzman, Paris.

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Etisalat: Roaming

  TV   UNITED ARAB EMIRATES   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc0eb5_0001.png&width=200BBDO, Dubai have created this spot for Etisalat Roaming

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MBAV: Somebody Should Have Asked

  TV   AUSTRALIA   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/46b24_0000.png&width=200When it comes to regret, there's nothing quite like a building mistake that you have to live with everyday, especially if it's a costly one. So, we need to find a memorable way to remind customers of the importance of hiring a Master Builder. Fenton Stephens took a humorous look at the costly errors that can happen when a builder is not up to scratch. It's a laugh at their expense (quite literally), and a strong reminder to ask the question before someone asks you.

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Renault: Mermaid

  TV   BRASIL   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7714_0002.png&width=200Sensual and elegant, Renault Captur is design at first sight and grabs the attention wherever it goes with its beauty. Just like Brazilian actress Marina Ruy Barbosa, the brand's ambassadress, who plays a brand-new role in her career at Renault's first 360 campaign signed by DPZ&T for all Latin America. As a mermaid captured by Captur's beauty, the actress stars the film, which was launched simultaneously in Brazil and Argentina on last week. The communication action introduces a new concept, "Beauty Captures You".
The campaign will also be backed up with a teaser stage on the brand’s social media channels, radio spots and POS material.

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Locaweb: It´s not silicon valley. It´s locaweb

  TV   BRASIL   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F01d8e_0001.png&width=200Tech and Soul have created these spots for Locaweb, a big Brazilian tech Company.

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Cartoon Network: 25 Years

  TV   ARGENTINA   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89cfc.png&width=200Cartoon Network has always been an inspiration for children all over the world. Specially for those 90's kids who would grow up to create their own animations.
Now, as part of their 25th anniversary celebrations in LATAM, Le Cube presents their latest collaboration with the channel, a film they've cooked specially for this awesome occasion. Writer and producer at Cartoon Network, Maria Layus says that the film is like a birthday party and, like kids celebrating, the channel's been creating amazing stories for 25 years and is still going strong.


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Telkomsel: Fake News

  PRINT   INDONESIA   Apr 18, 2018
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93774_Fake+News-Social.jpeg&width=200In this digital age, the impact of fake news has become a worldwide phenomenon. It reaches an unprecedented height during the 2016 US election, and it's been one of the most talk-about issue in most mainstream media. Indonesia, the 4th most populous country in the world with an equally large digitally savvy population, fake news is prevalent and has a negative impact on the society. It played a part in several civil unrest and caused confusion during times of crisis. Even though spreading malicious fake news online is punishable by Indonesian law, enforcement and prosecution proves difficult. Hakuhodo Indonesia, together with Telkomssel, one of the largest telecommunication company in Indonesia, set out to educate the public about the seriousness of this offense by launching the 'Fake News' campaign.

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Project Literacy: Board Game

  PRINT   UK   Apr 19, 2018
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Apr/tn_93764_Daunting World - Board Game1.jpg&width=200FCB Inferno continue their work with Project Literacy, by drawing attention to the challenges associated with the issue of adult illiteracy, with the 'Daunting World' campaign. Project Literacy is a movement founded and convened by global education company Pearson to help advance global literacy. FCB Inferno partnered with advertising legend Mark Denton to create a series of images that bring to life some of the challenges faced by adults who struggle to read and write. The suite of eye-catching photographs taken by and Art Directed by Mark, show everyday objects such as detergent bottles, greetings cards and board games. On closer inspection of the image, the viewer will realize that these are 'pack shots with a twist' as the message on each object explains the challenges these everyday objects can present for people who cannot read.

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Tomorrow Awards to award best without category restrictions

  LATEST NEWS   WORLDWIDE   Mar 3, 2010
upload/tomorrowmain.jpgThe Tomorrow Awards, an exciting advertising industry initiative, has just launched (deadline: April 30), promising to redefine everything about the way advertising creative work is awarded and judged around the world. Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform. READ MORE


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