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This week's best

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Guest Judge: Asterio Gutiérrez, Nike CD/writer, BBH Singapore

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jul 17, 2017
upload/Screen Shot 2017-07-12 at 7.13.43 am.jpg
This week's guest judge is Asterio Gutierrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

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TV
NZ Transport Agency: Rat's Tale
NZ Transport Agency: Rat's Tale
Clemenger BBDO, Wellington

NZ Transport Agency: Rat's Tale iPhone App Get the Bestads app
WEB FILM
Volvo: Moments
Volvo: Moments
Forsman & Bodenfors

Volvo: Moments

Reclame Aqui: The Colour of Corruption
RADIO
Fully Booked Bookstore: Frank
Fully Booked Bookstore: Frank
McCann Worldgroup Philippines

Fully Booked Bookstore: Frank
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


MLA: The Greatest Meat On Earth

  TV   AUSTRALIA   Jul 20, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08bc7_0001.png&width=200Created by The Monkeys, the foot-tapping spot starts off in a local butcher shop and cuts to famous landmarks across Australia and around the world to show how a customer’s request for 'just' a rump steak fails to do justice to the greatness of Beef.The online piece includes appearances from Aussies who embody greatness, legendary cricket commentator Bill Lawry, award-winning actor Kate Ritchie and Olympic gold medallist, Liesel Jones.

VIEW THE SPOT

Land Rover: Heavy Traffic

  PRINT   ISRAEL   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88232_Heavy+traffic.jpg&width=200Urban traffic terms have a new meaning, through Land Rover driver's eyes.

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VIEW THE CHILDREN AD
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FX Networks: The Strain

  TRAILER   NETHERLANDS   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fede7c_0002.png&width=200Dutch creative studio Onesize creates visual identity for final season of hit FX series The Strain. Where digital craft meets handcraft, the film components are a prefect blend of analogue and digital, mixing live action footage with 3D magic.Inspired by the series’ storyline in which a vampire virus infects the human race the creative at Onesize chose the theme of blood to visually recreate the nightmarish world of The Strain. Two colours formed the basis of the visual identity, with white representing the vampire blood and red for humans

VIEW THE SPOT

Metropolitan: I See You

  TV   SOUTH AFRICA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc6097.png&width=200Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town's new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message,"We see you. We're for you." The spot follows musical pioneer Spoek Mathambo around Johannesburg between midnight and the early hours of the morning

VIEW THE SPOT

BMW: Sleepwalking

  TV   USA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24b64_0000.png&width=200Paranoiia Productions Ignacio Sepulveda directs this spot for BMW.

VIEW THE SPOT

Budapest Pride: Things We Have In Common

  TV   HUNGARY   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe2832_0003.png&width=200People can easily hang labels on each other merely on the basis of their exterior and a few invest energy into discovering their similarities. So Budapest Pride 2017 decided to help them make visible that which they have in common with each other in this campaign via Laboratory Group, Budapest.

VIEW THE SPOT

Magnum: Augmented Reality Fashion Show

  TV   INDIA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24ba3_0001.png&width=200Xenium Digital and Magnum have teamed up to launch this 'Augmented Reality Fashion Show' to showcase animals on ramp along with models. The tiger, panther & Cheetah walked together with celebrities like Bipasha Basu, Mallaika Arrora & Suzzane

VIEW THE SPOT

QQ Alert: Hope Never Dies

  INTERACTIVE   CHINA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec8cd_0004.png&width=200By deep-learning the transformation pattern of facial features, QQ has mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased. Agency: Tencent, Shenzhen.

VIEW THE CONCEPT

Adidas: Green Light Run

  INTERACTIVE   JAPAN   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa06f1_0003.png&width=200Adidas Japan created The Green Light Run Tokyo in March 2017 to celebrate the opening of the Brand Core Store Harajuku the brand's first store focusing specifically on city running. The Green Light Run offered an opportunity to complete a 42.195km route through the world's most populous city. Tokyo has a staggering 15,772 signals compared to NYC's 12,460 and London's 6,252 - making it near impossible to complete an uninterrupted urban run.

VIEW THE CONCEPT

Canadian Down Syndrome Society: Answers

  INTERACTIVE   CANADA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fadd0f_0002.png&width=200With many questions and no time, couples inevitably turn to Google for answers. Rather than leaving them to the wilds of WebMD, the CDSS had the true experts answer their questions people living with Down syndrome every day. Down Syndrome Answers is a series of searchable videos that answer all of the 40 top Googled questions on Down syndrome as answered by people with Down syndrome. Launched during Canadian Down syndrome Awareness Week, Agency: FCB, Toronto.

VIEW THE CONCEPT

VastTrafik: Proud Timetables

  OUTDOOR   SWEDEN   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ec12_0004.png&width=200Forsman & Bodenfors, Gothenburg helped Vasttrafik make a statement during Gothenburg Pride 2017 by covering Gothenburg Central Station with rainbow departure boards. by simply rearranging our colorful tram lines to show that everyone's welcome on our trams.

VIEW OUTDOOR

Amnesty International: Tank Bus

  OUTDOOR   Asia   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88201_amnestytankbus.jpg&width=200Robert/Boisen & Like-Minded, Copenhagen has created the 'Tank Bus' for Amnesty International.

VIEW OUTDOOR

Sony Pictures: Spider Bomb

  AMBIENT   MEXICO   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1551f_0000.png&width=200For the expected release of the movie Spider-man: Return home, Sony Pictures and Archer Troy, Mexico created the 'Spider Bomb.'

VIEW OUTDOOR

Fruit Of Life: Space Launch

  AMBIENT   USA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F135de_0003.png&width=200Godfather, Miami and Fruit of Life have launched a coconut and sports drink 100.000 ft into space.

VIEW OUTDOOR

Fido: Who Am I

  AMBIENT   CANADA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcb519_0000.png&width=200See what happens when Fido test what happens when perceptions of sexual and gender identity are put to the test. Agency: Taxi, Montreal.

VIEW OUTDOOR

Xiaomi Technology: Urban Jungle

  PRINT   CHINA   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88221_xiaomi+urban+jungle.jpg&width=200In China, there is no proper efficient technical alert system to prevent children being abducted to rural areas or being the organ trafficking victims or go missing in confusing urban jungle road natural disaster riot, only 0.1% children could be found back. That's why more and more people appeal to Chinese government to help alert system, and this situation made MI KIDS GPS SMART WATCH launched. Agency: Publicis Shanghai.

VIEW THE JUNGLE AD
VIEW THE RURAL AD

Aeromexico: Borders

  PRINT   MEXICO   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88218_aeromexico+borders+ciudad+juarez.jpg&width=200In a moment when segregation and xenophobia were primary topics in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched "Borders": a stand against those lines that divide people, geographically and philosophically. Agency: Ogilvy & Mather, Mexico.

VIEW THE JUAREZ AD
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VIEW THE COLORADO AD

Pronto Cafe: Ready In An Instant

  PRINT   FRANCE   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88214_businessman.jpg&width=200Ray Productions, Paris has created this 'Ready In An Instant' print campaign for Pronto Cafe.

VIEW THE BUSINESS AD
VIEW THE BAKER AD
VIEW THE FISHERMAN AD
VIEW THE POLICEMAN AD

Vale do Aco Mall: Solidarity Street Style

  PRINT   BRASIL   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88207_streetstyle+man.png&width=200Street Style. Real street style never follow the trends. Donate your unwanted looks at Vale do Aco Mall and help the homeless. Agency: ORO Comunicacao, Belo Horizonte.

VIEW THE MAN AD
VIEW THE WOMAN AD

MBNA: Expiration Date

  PRINT   UK   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_88202_Expires+Gorilla+.jpg&width=200TBWA, Manchester has created this print campaign for UK credit card brand MBNA.

VIEW THE GORILLA AD
VIEW THE ELEPHANT AD
VIEW THE TIGER AD

Verbier: Infinite Playground Pass

  TV   SWITZERLAND   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b829c_0000.png&width=200Franz & Rene, Bern has launched the'Infinite Playground Pass' to promote Verbier.

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Volkswagen: Humans

  TV   FRANCE   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4939b_0000.png&width=200DDB Paris has created this spot for Volkswagen.

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Tourism Ireland : Game Of Thrones Tapestry

  TV   UK   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa64bc_0000.png&width=200Publicis London has created this Game of Thrones inspired Tapestry Teaser for Tourism Ireland.

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KFC: The Whole Chicken

  TV   UK   Jul 19, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6061e_0000.png&width=200Mother, London has created this 'The Whole Chicken' spot for KFC.

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Nike: Ro8er

  TV   USA   Jul 18, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a12b_0003.png&width=200Wieden + Kennedy, Portland has released this spot for Nike celebrating Roger Federer's 8th win at Wimbledon.

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Meat and Livestock Australia: The Greatest Meat on Earth

  TV   AUSTRALIA   Jul 18, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/310d7_0000.png&width=200Meat and Livestock Australia (MLA) has launched a new brand platform for Beef via The Monkeys Sydney, that repositions Australian Beef as 'The Greatest Meat On Earth'. The new platform evolves from the previous 'You're Better on Beef' platform by tapping into the latent emotional connection Australians have with Beef, in order to ignite passion for the product, inspire meal ideas and increase consumer consideration. The first integrated campaign for the platform will deliver this message in a new online content piece and TV commercials that use an original song, "The greatest song on earth", to remind Australians of the greatness of Beef.

VIEW THE LAUNCH SPOT
VIEW THE POTENTIAL SPOT
VIEW THE AFTER SCHOOL PICK-UP SPOT
VIEW THE BOYFRIEND GREG SPOT

Head & Shoulders: Made From Beach Plastic

  WEB FILM   UK   Jul 18, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64f48_0001.png&width=200Saatchi & Saatchi London has created this project for Head & Shoulders. Last year it was publicised by the Ellen MacArthur Foundation that by 2050 there will be more plastic than fish in the ocean. After hearing this shocking statistic, Head & Shoulders decided to commit to use recycled plastic at the very heart of its production process. What came out of this pledge was the world's first recyclable shampoo product, made from collected beach plastic. Over 100 NGO's and 1000 volunteers worked hard to collect plastic from beaches all over Europe which were then turned into limited-edition recyclable shampoo bottles.

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Samsung : The Polar Story

  TV   UKRAINE   Jul 18, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94a9b_0001.png&width=200Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge. The ad, which features the strapline "More space than you can imagine," shows a boy counting down the days until his father returns home from work on a polar station.

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Dogs Trust: Little Balloon Doggy

  TV   UK   Jul 18, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/efa0a_0000.png&width=200Independent creative agency, 18 Feet & Rising, has today launched a new through-the-line ad campaign for the UK's largest dog welfare and rehoming charity, Dogs Trust. The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before.

VIEW THE BALLOON SPOT
VIEW THE EVESHAM SPOT

Aldi Australia : Not Bad

  TV   AUSTRALIA   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F48d38.png&width=200As part of the Good Different brand platform ALDI launched a 30-second TV ad to tell Australians that good or bad their opinions matter. The ad stars Dave a man of few words and even fewer superlatives. When Dave says something is 'not bad' the world knows that it is in fact incredible. Agency: BMF

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Gumtree Australia: This Is Gumtree

  TV   AUSTRALIA   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feeeac.png&width=200This is Gumtree. Australia's marketplace promoted by Naked

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New Zealand Human Rights: Taika's Appeal

  TV   NEW ZEALAND   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e8b3f.png&width=200Most Kiwis think they aren't racist, because they compare our country to places where racism is more overt or extreme. They don't see that racism never starts as extreme it begins in everyday actions and comments that we laugh off, excuse, and therefore encourage to grow. New Zealander of the year Taika Waititi opens this campaign by asking Kiwis to consider whether their small, 'harmless' racism should still be accepted.

VIEW THE SPOT

Jack Links Beef Jerky : Golf

  RADIO   NEW ZEALAND   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200The award winning Man Needs Meat campaign from Chord continues for Jack Links Beef Jerky.this time golfers, and mild New Zealanders are chewed up.

PLAY THE GOLF SPOT
PLAY THE MID SPOT
PLAY THE YOUNG UNS SPOT

VK Plus: Slave Back

  PRINT   BRASIL   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Jul/tn_88168_COSTAS_INGLES.jpg&width=200"Don’t be a slave fashion".VK Plus Size campaign from Propeg , Brasil

VIEW THE BACK AD
VIEW THE FEET AD
VIEW THE BODY AD
VIEW THE LEGS AD

Alergocenter: Safe Baby

  DIRECT MARKETING   BRASIL   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70ab9_0000.png&width=200A direct marketing campaign from Sniper, Brasil for the Alergocenter

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FWD Insurance: Awkward First Dates

  WEB FILM   SINGAPORE   Jul 17, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a559_0002.png&width=200The hidden camera reveals the awkward questions on a first date. Agency: saatchi & saatchi, Singapore

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ASB Bank: The Ghost Of San Francisco

  TV   NEW ZEALAND   Jul 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d61c.png&width=200There’s been a lot of talk in the media about'The Ghost of San Francisco', which became a metaphor for the niggling seed of doubt the nation felt every time the Team New Zealand took to the water, thanks to their dramatic 2013 America’s Cup loss. So when they won in 2017, long-term sponsors, ASB, congratulated the team with a film that celebrated the victory and farewelled the Ghost of San Francisco.

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MeUndies: Laundromat

  WEB FILM   USA   Jul 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F899f3_0000.png&width=200'Laundromat' features a young woman who decides to have some fun while waiting for her laundry, becoming increasingly bold and empowered in the everyday scene of the laundromat. We live in a world that conditions us to follow a status quo and at MeUndies we think we shouldn't forget to break free from that from time to time and have some fun.

VIEW THE SPOT

Mazda: Don't Scroll And Drive

  TV   ISRAEL   Jul 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F853d7_0000.png&width=200Mazda sent a powerful message to anyone who scrolls and drives that digitally smashed their phones. Agency: BBR Saatchi & Saatchi, Tel Aviv.

VIEW THE SPOT

McDonald's :The Door

  TV   FRANCE   Jul 14, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe2ce5_0000.png&width=200TBWA/Paris has released this cute spot for McDonald's about a father and daughter.

VIEW THE SPOT


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Bestads App + Campaign Brief App now for BOTH iPhone + Android

  LATEST NEWS   WORLDWIDE   Jan 2, 2012
upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

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