TV ad: CDMA: CDMA January 28th Shutdown

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This spot, directed by Liz Murphy via Taxi Film Production for George Patterson Y&R, Brisbane is part of Telstra’s national campaign, ‘CDMA January 28th Shutdown’. With the CDMA network closure planned for January 28th, the brief was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before it’s too late.