Outdoor ad: Unknown: Flying Child

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Top 6: January 16th 2008

Trading site sellmefree.co.nz and national carrier Air New Zealand set up an online auction of cheap flights, with all profit raised going to children in need. The idea required an eye-catching outdoor element to target corporates, hence Mr Smith Auckland used the main doors of a large, centrally-located office block. "We also needed to combine the themes of childhood and flight, but because we were dealing with sick children, couldn't actually show children on holiday," said copywriter Rebecca Kamm.