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• Category Corporate identity
• Client NBA
• Agency Goodby Silverstein & Partners
• Production Biscuit Filmworks
• Country United States of America
• Uploaded 17 January, 2008

Credits

• 
  Director
  Aaron Ruell
• 
  Creative Director
  Ari Weiss
• 
  Creative Director
  Jamie Barrett
• 
  Art Director
  Stefan Copiz
• 
  Copywriter
  Jamie Barrett
• 
  Copywriter
  Ari Weiss
• 
  Agency Producer
  Michael Damiani
• 
  Executive Producer
  Shawn Lacy
• 
  DoP
  Joe Sizzo

Other credits

Animation Production Company: Lifelong Friendship Society, New York

Animation Director: Lifelong Friendship Society

Director/Lead Designer: Brian Close

Executive Producer: Dan Sormani

DP/Photographer: Noah-David Smith

Editor: Ryan McKenna

Designer(s): Mac Harp

Lead Compositor: Doug Purver

2D Animaton: Alex Miller

Lead 3D Animaton: Dave White

3D Animation: Mike Foglia

Miniature Set Modeler(s): Fanghor, Carlos Ancalmo, Erika Bettencourt

Photographic Assistant: Matt Torti

Post Producer: Panayiota Pharos