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Walkers Crisps: All Mariah Carey Wants for Christmas


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What better time to unite with a global megastar than 25 years after the release of her iconic anthem, All I Want for Christmas Is You. This year Walkers is launching its biggest ever Christmas campaign featuring no-other than Mariah Carey. The campaign, created by AMV BBDO, features Walkers core & limited edition festive flavours, notably Pigs in Blankets. Taking place on the set of a music video, the ad opens on Mariah singing All I Want for Christmas Is You wearing a sparkling red festive dress as the cast and crew sing along. The shoot wraps, and as Mariah walks through the set generously handing out increasingly humorous presents, including a framed painting of Mariah herself riding a winged unicorn, she says: “I love Christmas. It’s a magical time. A time for giving, a time for caring, a time for sharing.”
Credits Other credits

Wayne Newton, Head of Marketing, Walkers Projects

Fernando Kahane, Marketing Director, Walkers

Ian Maybank, Media & Digital Lead, WE Snacks

Nick Day, Brand Manager, Walkers

Stephen Sharifian, Digital Brand Manager, Walkers

Chief Strategy Officer: Craig Mawdsley

Senior Strategy Director: Olivia Stubbings

Managing Partner: Brenda Frixa

Senior Board Account Director: Leona McNally

Account Director: Rachel McEwen

Creative Production Partner: Anita Sasdy

Creative Production Assistant: Frankie Burwell-Wright

Interactive Producer: Rosie Denton

Interactive Creative: Kalle Everland

Editor: Scott Cato at The Quarry

Grade: Tom Mangham

Post-Production Company: The Mill

Business Affairs: Michelle Holmes, Senior Business Affairs Manager

Sound Engineer: Parv Thind

Audio Post-Production: Wave

Hero Talent: Talent Republic

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