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Mrs. Paul's Fishsticks: 877-MINCED-1
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Breaking in March issues, this new print work for Mrs. Paul’s needed to get the word out that not all fish sticks are created equal. Mrs. Paul’s are made from whole white fish fillets, not ground minced fish like many of the others. To further engage the consumer, Riney created the world's first fish mincing hotline.
Director of Integrated Production: David Verhoef |
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