Print ad: Skins: Write your own script

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Objective : To create a global print campaign that cements Skins as a serious player within the sports performance category to get them on the radar along with the big boys (Nike, Adidas, Puma, Reebok). The objective of the campaign was to broaden the user base from the elite to all athletes of differing capabilities and aspirations.

Target Audience: Sports players in general, from weekend warriors to the elite.