United Nations: United Nations Voices Project

Saatchi & Saatchi Australia this week unveils a groundbreaking campaign for pro bono client United Nations called 'The UN Voices Project' in which you can actually listen to an outdoor poster and press advertisement via mobile phone technology for what the agency claims is the first time.
Using an innovative new digital channel to connect and engage the public, the campaign features outdoor posters, print and online elements. These are combined to reinforce the message of giving a voice to those whose plight normally goes unseen and unheard.
People around Sydney are encouraged to take a mobile phone photo of the featured person’s mouth and send it to a number on the poster as a text message. Then using digital image recognition technology and an Australian first call back service, the sender receives a return phone call with a pre-recorded message from the person they have photographed, giving a brief insight into how they live and highlighting some of the issues they face. The message then directs people to a UN website where visitors can leave their own comments and thoughts, turning the original seven voices into thousands.