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2008 Scion tC: "Tweaks/No Tweaks"


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The new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -- wherein each creative element points out that small changes can create very meaningful differences. "The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK's Simon Needham.
Credits Other credits

LINE PRODUCER: Jon Goldberg

CASTING: Kirsten DeWolf

PRODUCTION DESIGNER: Greg Loewen

TELECINE: R!OT

COLORIST: Clark Muller

EDITORIAL COMPANY: Pistolera Post

EXECUTIVE PRODUCER: Elvia Gaitan

EDITOR: Patrick Sheffield

END-TAG/GRAPHICS: Pistolera Post

MUSIC & SOUND DESIGN COMPANY: Population Music in partnership with Ten Music

EXECUTIVE PRODUCER: Rachel Dunn

COMPOSERS: Andy Carroll, Nick Amour

SOUND DESIGN: Lem Jay Ignacio

FINAL MIX: Juice

MIXER (STEREO): Sonia Castro

MIXER (5.1 SURROUND): Bob Gremore

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