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Amnesty International: Freedom Pen


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To visually show the difference you can make as an Amnesty International freedom writer, Publicis Mojo Auckland created these specially designed Floaty pens. As an insert you could remove the pen revealing a message “use your freedom to free other”. The Floaty pen showed a prisoner of conscience behind bars. When the pen was used in the upright writing position, the bars would slide down inside the pen. Your writing action visually helped free the prisoner. The pens were also used as DM pieces and ambient . These ran as inserts in magazines, DM pieces and ambient.
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