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lynx Shower Gel: Lynx Anti Soap Squad
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Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which launches with a contest where guys can dob in mates who use soap, posting their friends on ‘the wall of shame’. It also features this 2 minute web film showing the squad in action. Says ECD Dave Johnson: “Positioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly A ludicrous idea, but one that’s perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the ‘wall of shame’ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.”
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