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Top 6: April 9th 2008
Outdoor
SunChips: Solar Billboard
Top 6: April 9th 2008
A solar-powered billboard created by Juniper Park for Frito-Lay’s SunChips multigrain snacks. Its part of an integrated campaign designed to communicate the brands commitment to support green energy. Recently the brand acquired renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. One way they are doing this is by using solar energy to help make the multigrain chips at its Modesto, California plant.
Writer: Andy Linardatos |
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