Interactive ad: Smoking Cessation: Yes Master

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Top 6: May 7th 2008

Ursa has brought to life the inner-voice of nicotine addiction through ‘The Master’, a manipulative pack of cigarettes designed to dial up smokers’ resentment of their habit and drive them to seek their doctor’s help with quitting.

URL http://www.outsmartcigarettes.com.au/
Client Pfizer Australia
Agency UrsaClemenger, Sydney
Production Suede
Country Australia
Uploaded 5 May, 2008

Credits

Executive Creative Director
Denis Mamo
Executive Producer
Martin Heogh-Guldberg
Creatives
Helen Shortis
Creatives
Geoff Fischer
Photographer
Penny Clay
Retoucher
jason riddell

Other credits

Digital Strategy: Martin Heogh-Guldberg, Tim Stokoe

Account executive: Sarah Dent

Flash Developer: Matt Bonnington

Chief Technology Officer: Alex Zui

User Experience: Ralph Waynert

Interface Development: Garrett MacGilivray

Interface Development: Karina Arias

Search and on-line media: Tim Stokoe

Programmer Vinayak Naik

Senior Designer: Anna Crisp

Interface Designer: Anna Swainson

Smoking Cessation: Yes Master

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