Inner Circle Rum: Not made for you.

Description
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Host and Happy Soldiers make Inner Circle.

Inner Circle Rum was made by, and for, the four members of the inner circle. And them only. This new cinema ad from Host and Happy Soldiers uses cinema to eliminate all viewers and communicate that Inner Circle Rum was not made for them, and it was not made for you. It's part of a new campaign that includes TV, print and online (www.notmadeforyou.com.au).



Creative Commentary
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