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RSA: Head Shot


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The aim of the campaign via M&C Saatchi Auckland was to encourage people to support War Veterans and the RSA by donating to Poppy Day. The ads engaged people in such a way they could experience some of the harsh realities of war. In the press, newspaper readers were made aware of the vulnerable position of their heads.
Credits Other credits

Account Director - Martin Duke

Account Manager - Erin Kapa

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