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Top 6: October 22nd 2008
Outdoor

Diet Mountain Dew: Beard growing

Top 6: October 22nd 2008
The Beard OOH initiative is part of the Diet Dew Surprising Facts Campaign created by BBDO New York. Over a period of five months as the beard is designed to look like its growing. The billboard is located in the Hollywood and Highland Center in Los Angeles.
Credits Other credits

Creative Director/Copywriter: Peter Kain

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