Print ad: adidas originals: Letter

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Adidas originals and agency Lifelounge Melbourne have launched the new campaign titled “All Day I Dream About Sneakers” (an acronym for adidas). The campaign allowed us to tell the story of a mythical adidas designer, Fritz Traumer, and his passion for truly original sneakers. Excerpts from Traumer’s detailed private journals were crafted to reveal the complex depths of his obsession for original sneaker design. For a campaign overview and exclusive downloads visit www.lifelounge.com/all-day-i-dream-about-sneakers.aspx