TV ad: John Lewis: Clues

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John Lewis wanted to their Christmas advertising to reflect a thoughtful approach to present buying, whereby each gift is chosen with real consideration and care. Says Ed Morris, Lowe London Executive Creative Director: "We're approaching the crescendo to what has been a disconcerting year. Intuiting the nation’s current sensitivity has helped us push the work to what will be the refreshing antidote to the usual retail din."