Budget Rent A Car: Submarine Blip

The aim of this campaign was to start creating a distinctive and memorable brand voice for Budget Rent A Car, who to date have only run retail ads in New Zealand. The key customers are 50+. They are looking for value but equally desire quality and comfort. Using the biggest, most famous sound effects of all time, Y&R Auckland produced a radio campaign to promote two of Budget's core offerings: reliable vehicles and quality service.