The "Quest for G" campaign from TBWAChiatDay, Los Angeles gives dimension to the qualities of G – genius, gifted, gutsy and glorious – in five episodes directed by Tarsem (The Fall, The Cell) and inspired by the comedy classic, Monty Python and the Holy Grail. The epic production, filmed throughout parts of Europe and the United States, stars some of today's most acclaimed athletes as the Knights of G, who confront extraordinary, humorous challenges on their ultimate quest to be "G." Kareem Abdul Jabbar, Usain Bolt, Kevin Garnett are just three stars featured. All of the episodes can be viewed at www.MissionG.com .
