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Top 6: April 8th 2009
Outdoor
Clothes in Closets: Knuckle Bag
Top 6: April 8th 2009
ClothesInClosets is a small trendy shop near the charming marina of Cascais. It sells antiques and women clothing and it faces the fierce competition of big stores like Zara. They needed a different approach for their sale. Leo Burnett Lisbon created a special bag that attracts attention outside the store and promotes the ClothesInClosets really disputed sale. Because it has real knuckle dusters instead of holders women seemed ready to fight.
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