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Michou y Mau Foundation: Child 1

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This graphic campaign was made for michou and mau foundation by Y&R Mexico in order to create awareness about the problem that many children are burnt by people leaving matches within reach of their kids at home. In the graphics child is shown in pain and agony formed by thousands of matches both used and non used.
Copy: Leaving matches within reach of children is the third cause of burnt children in Mexico.

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