Commercial Trader: Harvest Mat

Due to a lack of space, Commercial Trader’s application to attend the NAMPO Agricultural Trade Show was unsuccessful. Commercial Trader asked TBWA Tequila Johannesburg to give them brand presence around the trade show in a way that would not create conflict with the organisers of the event. The NAMPO Agricultural Trade Show is attended by over 35 000 farmers from all over South Africa, so the agency decided to target the Bed & Breakfasts surrounding the show.