TV ad: ATM: ATM

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At a time where consumers are demanding greater convenience, ANZ is taking action by putting on more ATMs in more locations. It was M&C Saatchi Melbourne's job to inform ANZ customers of this, and it was the perfect opportunity to bring back Kevin, the much loved ANZ ATM. The idea of recruiting' more ANZ ATMs is followed through in TV and online, with radio spots featuring the comedic talents of Colin Lane (of Lano and Woodley fame). Since the campaign's launch on April 12, 2009, Kevin's facebook following has grown to over 4,000 friends.