Under Armour: UA11

Under Armour, the US sports clothing giant, is unveiling its first football kit this week. Its ‘UA Create’ and ‘UA Dominate’ boots go head to head with Nike and Adidas premium boots. Perfect Fools Amsterdam created the UA11 concept and brought it to life through an online campaign and video documentaries based around a test team called the Under Armour 11 – which is made up of a squad of Europe’s best pro-amateur players.This launch marks Under Armour’s move into the UK and Europe and signals the start of its move into football kit.
See the campaign website at www.underarmour.com/ua11.