TV ad: Toyota Prius: Look

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Conceptually this campaign from Saatchi & Saatchi Sydney embodies a visual play on 'can you see yourself driving a Prius?' The first of six chapters in the television commercial begins with a man in his late thirties standing at the traffic lights ready to cross the road. The camera pulls back as the Toyota Prius pulls up at the lights beside him. It sits there silently with the engine off. We see the man in the Prius is in fact the
same man standing on the footpath. The man on the footpath smooths his hair back and checks his phone, the driver of the Prius mirroring every move.