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League Against Cancer: Athlete's Foot


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Prevention the essential focus of the League Against Cancer, this campaign from Young & Rubicam Lima approaches cancer in a totally different way from what has been done before. Instead of appealing to dramatic, painful and fatalist images, the agency developed banal and even humorous stories that take cancer, metaphorically, down to the curability level of a common cold, stiff neck or athlete's foot... provided that it is detected early.
Credits Other credits

Assistant Producer: Andrea del Valle

Executive Producer: Silvia Kamisato

Producer: Prisma Producciones

Assistant Director: Gonzalo Ladines

Director of Photography: Fergan Chávez-Ferrer

Art Direction: Daniel Higashiona, Sandro Angobaldo

Editor: Rodrigo Ráez

Post Production: Animalfx, Lima / Cetres Postproducciones, Lima

Sound: Mario Rivas

Audio: Vinylo Sound, Lima

Audio Producer: Ricardo Núñez

Account Director: Eduardo Grisolle

Account Supervisor: Mariella Vélez, Carla Wilson

Client Approval: José Méndez, Erika Young

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