Print ad: James Boags Draught: Fetch

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In a follow-up to the Gold Lion winning ‘Pure Waters’ TVC for Boag’s Draught, Publicis Mojo Sydney has created a print campaign based on the idea that the pure waters of Tasmania just make things better. Each ad shows the result of something being half-dipped in the island’s transformative waters, with the first appearing in conjunction with Boag’s Draught’s sponsorship of the Melbourne Cup and another two to roll out over the coming weeks.