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Top 6: February 3rd 2010
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Juicy Fruit: Shark
Top 6: February 3rd 2010
Brief: Wrigley's wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.
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