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Mass Effect 2: Battle Commander

Mass Effect 2 is a futuristic shoot-em-up game that revolves around recruiting a team of inter-galactic assassins and leading them on a suicide mission to save the world. To convey this, US Sydney placed recruitment ads on to find likely candidates for the game. In 2 hours the ad had over 12,000 views and shedloads of responses came flooding in.
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Communication Strategist: Lachlan Williams

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