Outdoor ad: Nike JDI: Yuna's JDI - Will she be able to do it without mistakes

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Delivering NIKE core brand spirit “Just Do It” effectively to target audience with showing Yuna’s most genuine aspect of herself as an athlete rather than emphasizing her angelic and girlish figure shown in other advertising campaigns till now.

Category Corporate identity
Client Nike
Agency Diamond Ogilvy, Seoul
Country Korea (south)
Uploaded 10 February, 2010

Credits

Executive Creative Director
Wain Choi
Creative Director
Jaehyuk Jang
Art Director
Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriter
Hoyoung Kim, Kyungsic Park
Photographer
Russell Monk

Nike JDI: Yuna's JDI - Will she be able to do it without mistakes

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Nike JDI: Yuna's JDI - Will she be able to do it without mistakes

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