Leekaja Hairbis: sweet & lovely style for you

The purpose of the promotion from Diamond Ogilvy Seoul was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client. Based on this objective, the ‘Sweet & Lovely Style’ Promotion was born. Faces were displayed on the paper for wrapping ice cream cones. Ice cream on top of the wrapped cones represented the various hairstyles offered by LKJ. The 37% discount coupon was printed inside the paper and so was made possible to carry around after the target had finished eating their ice cream.