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Carsa: Cashier

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In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm.
Credits Other credits

Assistant Director: Jose Carlos García

Director of Photography: Ricardo Rodríguez

Art Director: Eduardo Camino

Editor: Cristina Patiño

Executive Producer: Paola Pastrana

Field Production: César Azcoytia y Olenka Sánchez

Post Production: Cinesetenta, Lima

Post Producer: Jaime Oyakawa

Audio: Vinylo Sound, Lima

Producer Audio: Ricardo Núñez

Account Director / Planner: Eduardo Grisolle

Account Supervisor: Carla Wilson

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