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Nissan Qashqai: Urbanproof - clothes


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In the cities that seem more crowded and tougher than ever, each day
is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car.Publicis Bucharest valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).
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Media Buyer: Arsena Dragoi

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