TV ad: Earth Hour: In the Dark

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To raise awareness of Earth Hour 2010 in New Zealand, three of New Zealand's favourite ads switch their lights off for Earth Hour 2010. Clemenger BBDO Wellington, with the support of DDB New Zealand, have re-released the iconic ads to look as though they are shot by candlelight... in the spirit of Earth Hour.

Category Charities & appeals
Client WWF
Agency Clemenger BBDO Wellington
Country New Zealand
Uploaded 24 March, 2010

Credits

Creative Director
Paul Nagy
Art Director
Katrina Alvarez-Jarratt
Copywriter
Emily Beautrais
Agency Producer
Martin collins
Post production
Aaron Hilton
Account manager
Linda Major
Account manager
Graham Alvarez

Other credits

NZ Lotteries

McDonald's Restaurants (NZ) Ltd

Screen Enterprises Ltd

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