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Southwest Airlines: Battle Cry
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GSD&M Idea City are launching a new spot that is an extension of the popular “Grab Your Bag: It’s On!” campaign. Like previous work for this campaign, “Battle Cry” features Southwest Airlines employees and who literally “reveal” Southwest Airlines’ Bags Fly Free policy. The focus of the spot is to highlight Southwest Airlines as a reliable and dependable airline that provides a positive experience and keeps customers coming back.
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