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Scion: Reinvent The Wheels - Wild Postings for Series Launch.


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"This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources," says Jack Hollis, vice president, Scion. "This approach provides a level of engagement not seen before in traditional advertising. In addition, we're providing a new access point for the creative community to explore, get inspired and to stay connected with the brand."
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