Steinlager Pure: Pure Vision

The 3rd installment in the Steinlager Pure campaign looks to the future of New Zealand with the belief that If we stay pure and uncompromising to the things that made us great in the past - the future’s sure to be good. Fronted by US actor Vincent Gallo, who follows in the footsteps of Willem Dafoe and Harvey Keitel. The new spot, directed by Australian director Christopher Riggert from @radical.media, coincides with a new campaign for Steinlager Pure callled Pure Futures - http://purefutures.co.nz/splash.aspx, in search of inspiring kiwis who are 'future awesome'.