Harley-Davidson: Touring Test Ride

Euro RSCG C&O agency, Paris has just launched an amazing digital campaign for Harley Davidson: Touringtestride.com. Intended to promote Harley Davidson Touring models, the website (in french & english) is based on an innovative technology, used for the first time in advertising: the 360° video. It provides an interactive experience to the web users !

The road trip:
During seven days, three french drivers rode nearly 2,000 km from Gap to Lyon in France via Italy on the brand new Harley-Davidson model "Ultra Limited 2010" equipped with a 360° camera (100 million pixels at 30 frames per second).The camera captured 2 hours of high-resolution videos from every directions. Thanks to this immersive videos, the user is in total immersion, riding the "Ultra Limited 2010". So he can enjoy in a few clicks the comfort, the equipment, the handling and precision of the bike, by directing the camera with the mouse.