Outdoor ad: Bounce: Scented Garment Tree

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Leo Burnett Melbourne, working with Leo Burnett Toronto on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets.