Print ad: RaboDirect: Lazy Newspaper

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You wouldn't accept laziness in lots of areas of your life so why do you accept it with your savings.Part of the ongoing RaboDirect campaign this ad dramatizes a Lazy Newspaper.
The ad ran over three consecutive full pages in the Australian newspaper, with blank spaces and lazy headlines where the copy and photography should have been.Agency: Whybin TBWA Tequila Sydney.