TV ad: V Isokinetic: Ladders

Embed Video

Top 6: August 4th 2010

To launch V Isokinetic Colenso BBDO, Auckland created an extreme urban sport called Pomparkour. Pomparkour has elements of Parkour, Free Running, Pompier, and ‘Hakenleitersteigen’, a European event started by fireman who climb building faces with ladders at speed. Those that practice Pomparkour use a ladder specially designed and constructed with a large hook at one end. This allows them to grip rails, windows and ledges as they traverse and scale high buildings through the city.

Category Drinks, non-alcoholic
URL http://laddersport.co.nz
Client Frucor
Agency Colenso BBDO
Production Capital City Films
Country New Zealand
Uploaded 2 August, 2010

Credits

Director
Nathan Price
Executive Creative Director
Nick Worthington
Creative
Rebecca Johnson-Pond
Creative
Kimberley Ragan
Agency Producer
Jen Storey

Other credits

Art Director: Rebecca Johnson-Pond and Kimberly Ragan

Group Account Director: Angela Watson

Account Director: Tim Ellis

Account Manager: Stefanie Robertson and Jessica Blake

Account Executive: Elizabeth Southall

Planner: James Hurman

Photographer: Fraser Clemments

Photographer's Producer: Michele Richards

Retoucher: Kevin Hyde

Designer: Kelvin Soh

Illustrator: Kelvin Soh

Producer (Production Company): Julie Elstone

Sound Design: Franklin Road

Editor: Postboy

Online Editor (Visual Effects): Toy Box

Post Production (Visual Effects Co.): Perceptual Engineering

Music: Lonesome Traveller (Lee Hays) performed by 'The Weavers'

DIGITAL

Digital Creative Director: Aaron Turk

Digital Art Director: Rebecca Johnson-Pond

Digital Designer: Lachlan Palmer - Hubbard/Peter Bardlsey

Digital Developer: Matt Visser

Digital Producer: Jen Storey

Digital Animator: Gareth Jensen

URL: laddersport.co.nz

V Isokinetic: Ladders

Gold sponsors

The Best Ad Jobs

V Isokinetic: Ladders

Related

Also best this week

Gold sponsors

The Best Ad Jobs