Porsche Cayenne: Porsche Cayenne Utility

With most SUV’s (sports utility vehicles), utility means utilitarian --- useful and practical…and boring. For the launch of the new Porsche Cayenne, Cayenne Turbo and Cayenne S models, as well as the first-ever hybrid from Porsche – the Cayenne S Hybrid, Cramer-Krasselt redefines utility in Porsche terms. It’s giving your dogs the ride of their lives. It’s turning errands into adventures. It’s picking up the kids and entertaining them at the same time. The integrated campaign focuses on the wants and needs that embody the Cayenne driving and ownership experience.