Little Buddha (Mali Buda): Change your Baby's Future

Little Buddha (Mali Buda) is the first Yoga school in Slovenia that focuses on teaching Yoga to very young children. Saatchi & Saatchi Ljubljana wanted our target group, young mothers, to become aware of this fairly new activity, using communication that is original, not expensive and easy to remember. We used Diaper changing stations (DSC) -
mostly at public places, some in private indoor playgrounds - as an advertising media. We distributed rolled hygene papers (to be used
underneath the babies), carrying a message: »Not just changing the diapers, you could also be changing your baby’s future...!«