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Brandix: lable


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Brandix is Sri Lanka’s largest apparel exporter. Brandix firmly believes in protecting the environment and is especially passionate about water conservation, which is one of its core projects.The Brief for Saatchi & Saatchi Sri Lanka to tell people, especially the corporate sector, that Brandix has an internal water conservation programme as part of their CSR.
The Idea: We used the care instruction symbol for wash and halved the amount of water present in the tub (the tub is usually almost full in normal labels). We used an actual apparel label as our mode of communication.
The Media: LMD is a premier business affairs magazine which has a wide reach among the business community.
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