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Scion: Take On the Machine


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For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham.
Other credits

Credits:

Project: Scion tC

Release/Airdate: Late August/September 2010

Client: Scion



Agency: ATTIK/San Francisco, CA

Executive Creative Director/Director: Simon Needham

Creative Director: Ron Lim

Senior Writer: Mike Brenner

Senior Art Director: Greg Coffin

Sr. Broadcast Producer: Patty Lum



Live-Action Production Company: Blueyed Pictures/Los Angeles

Director: Simon Needham (ATTIK)

Director of Photography: Daniel Ardilley

Executive Producer: Jamee Natella



Design/Production Company: Imaginary Forces/Bicoastal

Art Director: Charles Khoury

Producer: Courtney Graham

Designers: Stephen Fitzgerald, Charles Khoury, Ahmet Ahmet, Jeremy Cox

Animators: Gary Hebert, Dan Meehan

Modelers: Jeffrey Dietrich, Evan Dileo

Editor: Justine Gerenstein



VFX & Animation Company: SWAY/Culver City, CA.

Creative Director: Mark Glaser

Executive Producer: Jason Cohon

VFX Supervisor: Aaron Powell

Producer: Mark Kurtz

Coordinator: Aaron Abt

CG Supervisor: Dan Abrams

CG Supervisor: Tom Connors

Compositing Supervisor: Ken Littleton

Lead Flame Artist: Marguerite Cargill

Tracking Lead: Tim Conway

Lead Previs/ Lead Animator/ Drive-A-Tron Operator: Rob Glazer

Lead Rotoscoping Artist: Elissa Bello

3D Artists: Steve Wang, Cesar Chavez, Josh Hooker, Erik Fernando, Steve Hansen, Tharyn Valavanis, Andrew Swihart, Erick Schiele, Hnedel Maximore, Anthony Han

Compositors: Lawerence Littleton, Scott Hale, Olivier Sarda, Mark Robben

After Effects Compositor: Matt Capocci

Rotoscoping Artists: Billy Robinson, Kenneth Lui



Postproduction Company: Company 3/Santa Monica, CA

Colorist: Clark Muller



Music and Sound Design Company: Face the Music/New York

Executive Producer: Adam Joseph

Composer: Alistair Cooper



Audio Post Company: Lime/Santa Monica, CA

Mixer: Mark Meyhaus



Location Services Company: Means of Production/Vancouver

Executive Producer: David Bouck

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