TV ad: Telstra: Tokyo Drift

Embed Video

A reality TV crew followed the winners of Telstra's Sushi Plane competition as they raced the neon streets of Tokyo, participating in the ultimate Japanese Game Show experience in the hopes of becoming the Sushi Plane champion.

Each contestant was equipped with one of Telstra's latest Android devices, the HTC Desire, so they could post, tweet, snap and share the whole crazy ride with their communities back home.

The reality TV crew captured all the twists and turns of their journey, the best of which has been used to create the new TVCs, including:

• Sushi Pain – contestants' nerves and stomachs were tested with a variety of 'tantalising' Japanese delicacies. Which team had the guts to conquer their sushi pain?

• Megapixel Sumo – with an ancient shrine as a backdrop, contestants had to 'man up' for a challenge that put them in the ring with a professional sumo wrestler.

• Tokyo Adrift – drifting is considered one of the most exhilarating motorsports in Japan, so Telstra got contestants revved up with a breathtaking demo before turning the challenge on its head and having them race each other on hilarious tiny tricycles.

Category Telecommunications
Client Telstra
Agency DDB Australia
Country Australia
Uploaded 30 September, 2010

Credits

Executive Creative Director
Matt Eastwood
Creative Director
Mark Harricks
Art Director
Adam Ledbury
Copywriter
Alex Stainton
Agency Producer
Kristy Fransen

Other credits

Digital CD – Matt Grogan

Digital Art Director – Shanan Goldring

Digital copywriter – Karen Ferry

Agency producer – Kristy Fransen

Account manager – Clare Anderson

Account Director – Mel Harold

Mango

Steve Fontanot, Head of Experiential

Michael Ozard, Experiential Director

Larissa Best, Account Director

Telstra: Tokyo Drift

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