Sony Bravia: HDTV with 3D

Sony BRAVIA HDTV with 3D was designed to cut through the noise around a new category that had become crowded overnight. As the new TVs arrived in stores, Odopod San Francisco orchestrated a second push designed to highlight Sony’s competitive advantages: picture quality and great content.
Odopod faced a unique challenge. How do we tell a “you-have-to-see-it to-believe-it” 3D product story in a 2D medium? The approach was to create a series of online experiences that use traditional and interactive storytelling to illustrate the BRAVIA’s features. First, we created an interactive experience that takes visitors into the fictional and fantastic Sony Innovation Center. Here we see Sony engineers working alongside celebrities like Justin Timberlake and Peyton Manning to bring Sony’s new BRAVIA to life. In addition to this experience Odopod created a documentary film entitled 3D World Created By Sony that takes people on a tour of all the amazing films, sports, and games that Sony is creating in 3D.

The result: one of the strongest and most sophisticated product launches in Sony history.