Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: October 6th 2010
Outdoor

Yellow Pages: Reality Billboard

Embed Video
Top 6: October 6th 2010
How do you create the ultimate reality? Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv took the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. "The Big Brother" winner Vs."Survivor" winner.

Six live cameras recorded and broadcast the action to 3 online channels. All assignments and tasks during the reality game were performed using only the Yellow Pages different interfaces: Smart-phone app, website, Facebook and a special minisite. The audience on the scene and at home aided their favorite contender by voting on the minisite and using the mobile app.
Credits Other credits

Creative Director: Yariv Twig

Art Director: Gil Aviyam

Copywriter: Sharon Refael

Executive Client Director: Adam Polachek

Account Supervisor: Dikla Tzemach

Account Manager: Daphna Tsror, Aileen Tito

Planning Director: Yoni Lahav

Planner: Zohar Reznik

Office Producers: Shira Robas

Photographer: Menachem Reiss



Interactive



Executive Interactive Director: Guy Poreh

Interactive Creative Director: Roy Cohen, Sagi Blumberg

Interactive Creative: Maayan Dar, Tom Dolinger

Interactive Project Manager: Amichay Katan

Interactive Account Manager: Gadi Margulian



Media Company: Union Media

Production Company: POV

Director: Shahar Segal

Post Production: Gravity



Event Production: Kuperman Productions

Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman

Event Producer: Liat Danzinger

VP Marketing and Business Development, Yellow Pages: Zeev Gruber

Marketing Manager, Yellow Pages: Anat Gisin



PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news